Are You Living the Life of a Customer Servant?

We all know that our businesses are dependent on our customers, yet we don't always live the dream of providing amazing customer service.

It's easy when you get tired to say, "I'll get up early and do it tomorrow." When the phone rings and we don't answer it, we might justify it by saying, "I need to focus on this CMA I am building." Or worse yet, the phone might ring and we ignore it because we're talking to one of our friends or having a cup of coffee.

While we're all human and we have our moments of weakness, customer service is fundamental to what we provide in the real estate industry. After all that is what we're really selling at the end of the day – Expertise, Local Knowledge and Service. At the end of a day, if a client doesn't feel like you care about them, you're not going to get very far. Certainly you won't be able to create a lifetime experience with them.

I would like all of us to ask ourselves a fundamental question through a little exercise I have created. Do you truly have the heart of a servant? Do you LOVE to help your clients achieve their goals? Do you get up in the morning thinking about how you can delight one or more of your customers today?

As a brokerage, do you inspire your teams to live the life of a servant to their clients? As an MLS, do you encourage and incentivize everyone in the company to do whatever it takes to help your subscribers be successful, addressing their needs quickly and completely? Do you proactively provide them tools, training and service that will go above and beyond what your members would even ask you for?