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Browse the siteNovember 20 2014
More and more people are using a mobile phone to begin their home search. It should be obvious by now that having a mobile presence is an absolute must for real estate brokers. When you take the next step and actually begin investigating your options, you'll be faced with a variety of inevitable questions, one of which will be: Do you want a native app or a mobile website?
First, you'll have to understand the difference (if you don't already). A native app must be downloaded from the app store and installed on the user's smartphone. A mobile website is accessed from any smartphone, using the phone's browser, without the user being required to install an app on their phone.
When brokers ask us about this at VoicePad, we think it's really important for them to understand that developing an app is not a complete or sound mobile strategy. We point to several key points when we direct people toward mobile Web: