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5 Key Factors to a Successful Negotiation

November 20 2014

pcms 5 key factors successful negotiationI have been involved in literally thousands of negotiations over the years. Over that time, I have learned that there are five key factors that play a very large role in determining the success of a negotiation.

  1. If at all possible, the buyer and seller should never negotiate directly. Nothing good can come from this! It's all downside with little potential upside.

  2. The less surprises the better. Layout all the facts as early as possible, so that all parties are clear on their conditions.

  3. Each party should be able to back up their position. There are no requests "just because." There must be logic behind all requests. Otherwise it's unreasonable.

  4. Transparency is your best tactic. Nothing can muck up a deal more—or cause distrust—than one party changing their tune after an agreement has been reached.

  5. Don't let egos get in the way. Egos are deal killers! When you bring your ego to the table, you're negotiating against yourself, and hurting your client's best interests.

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