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Sign into your accountHow to Create the Perfect Real Estate Marketing and Lead Cultivation Platform (a Tutorial) - Part 2
May 06 2015
Last week, I shared part one of building the perfect real estate marketing and lead cultivation platform. If you missed part one of my article, you can read it by clicking here.
Let's pick right up where we left off and address the last four critical considerations related to the creation of this platform.
4) It has to be multi-channel
It might be enticing to just find one great product (a mass email tool, for instance) because it does take time to research and select many different tools. But never lose sight of the fact that there is no "one size fits all" type of marketing vehicle. This is because there is no one type of homeowner in the world. Everyone responds to different things.
To have a truly successful platform, you must have a little bit of everything. You want to have a comprehensive platform that includes email marketing, text messaging, print marketing, inbound marketing and social media.
5) Data integration (across all platforms) is KEY
No matter where your leads are coming from (your website, your broker's website, your email system, Realtor.com, Zillow, Trulia, open houses, etc.), ALL data must flow seamlessly into your platform in an automated fashion. If you have to manually do any data input, you do not have a good platform. This is a critical step and there is no wiggle room here.