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Sign into your account3 Ways to Use Text Messages in Your Marketing and Client Retention Strategies
May 13 2015
Text messaging is becoming the preferred method of communication in everyday life. Text messaging apps are the number one used or downloaded app on smartphones. In 2011, Pew Research Center conducted a survey and found that greater than 31 percent of smartphone users prefer texting over voice calls. This number has been growing exponentially increasing since.
So if you know that more people prefer to communicate via text message than traditional voice calls, and studies from places like SinglePoint show that over 97 percent of all text messages sent are opened and read within the first three minutes, how can you take advantage of this technology in your real estate practice?
Today I want to share with you three key strategies you can employ to use text messaging tools to not only help you stay in touch more effectively, but also communicate in the way preferred by your prospects and clients.
1. Keep your clients up to date
One obvious way to use text messages is to keep your current clients up-to-date with things you are working on for them. For instance, let's say you have a listing and you just got done with the open house, or perhaps the broker's tour. You can quickly and easily shoot a text message to your client letting them know how it went. They will appreciate this. By sending a quick text, you are displaying the sense of urgency you put on keeping them abreast of how things are going with their transaction. This small, easy to accomplish gesture will go very far in the minds of your clients.