RETECHNOLOGY PREMIUM MARKETPLACE RELATED PRODUCTS | WEBINARS | SPECIAL OFFERS
You are viewing our site as an Agent, Switch Your View:
Agent | Broker Reset Filters to Default Back to List
Due to the ongoing situation with Covid-19, we are offering 3 months free on the agent monthly membership with coupon code: COVID-19A
UNLIMITED ACCESS
With an RE Technology membership you'll be able to view as many articles as you like, from any device that has a valid web browser.
Purchase AccountNOT INTERESTED?
RE Technology lets you freely read 5 pieces of content a Month. If you don't want to purchase an account then you'll be able to read new content again once next month rolls around. In the meantime feel free to continue looking around at what type of content we do publish, you'll be able sign up at any time if you later decide you want to be a member.
Browse the siteARE YOU ALREADY A MEMBER?
Sign into your account5 Tips for Effective Real Estate Email Subject Lines
June 15 2015
If your real estate email campaign isn't opening doors, it might be because your subject lines are not opening messages. And while there isn't a universal solution for email subject lines, there are some tried-and-true strategies that can improve your open rates. Here are five tips for creating effective email subject lines that will help your email campaigns to perform better:
1. Subject lines should be short and sweet.
Ideally, your email subject line should have fewer than 10 words, and fewer than 40 characters. Keep in mind that email subject lines are condensed on mobile devices, so less is more.
2. Subject lines should provide an accurate preview of the email message.
Truth-in-marketing counts here! If your subject line is, "3 big questions a home buyer must ask," then make sure your message supplies the promised info.
3. Subject lines should be relevant to your readers.
Know your database, organize your campaigns around specific audience types, and write your messaging accordingly. When in doubt, deliver local info of universal interest to both buyers and sellers; things like market updates, community happenings, decorating tips, etc.