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Sign into your account4 Reasons You're Losing Real Estate Referral Business
February 07 2016
92% of consumers trust recommendations from friends and family above all other forms of advertising (RETechnology). And when someone is thinking of making a huge decision like buying or selling a home, you can be sure they seek advice from trusted friends and family.
Referrals are a powerful source of leads for real estate professionals. No matter how much time, effort and money you invest in other forms of advertising, referral leads are highly sought after. Referrals are valuable because they come to you (rather than you chasing them down), they are usually warm or hot leads, and they enter your relationship with trust because someone they know has vouched for you.
Here's a hard question: are you getting the number of real estate referrals from past clients that you should be getting?
Here are 4 possible reasons that you may be missing out on real estate referral leads, and how to start getting more now:
Reason 1: Your past client can't remember your name.
The shocking truth is that 85% of homeowners say they would use the same agent again or recommend the agent to others – yet less than 25% actually do. The primary reason they didn't make the recommendation? They couldn't recall the name of their Realtor! Such a simple oversight could end up costing you a lot of real estate referral business.