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Sign into your accountThe Consumer Journey of Buying a House
February 26 2016
What does it take to get individuals to the point of becoming a home buyer? The journey through that consumer cycle is no longer as straightforward as it used to be, and with home prices on the rise and incomes remaining the same, the percentage of renters seems to outweigh those who own their own homes.
Those fickle Millennials are taking their time with making big decisions like getting married and buying homes, and instead are staying longer and longer with their parents and focusing on higher education and careers. But what’s the journey look like once they make the decision to strike out on their own and buy a home? We’re walking you through that consumer journey and offering some tips along the way of how to best market to each step of that journey.