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The Ultimate Script for Reconnecting with Past Real Estate Clients

June 05 2016

ixact script reconnectingHave you fallen out of touch with some past real estate clients? If you're like most of us, it's likely that you have. It can be difficult to consistently keep in touch with your former clients, especially as your career progresses and your database grows.

If you're struggling to keep in touch with prospects, you aren't alone. The average real estate agent loses over 20% of their clients annually. The most common reason for losing these clients? The Realtor failed to keep in touch.

The good news is that it's never too late to reconnect. The key is to take action now to re-establish the relationship. Once you're reconnected, you can start sending those past clients your newsletters or assigning them to a drip email campaign. Here's what to say:

Reintroduce yourself

Don't assume that your past client remembers your name. Eliminate any awkwardness by clearly describing how you know them.

"Hi Susan, this is Candace Green from ABC Realty. It's been a while since we worked together on selling your home on Maple Street."

Apologize for falling out of touch

It's unlikely that your past client is offended that you haven't been in touch, but it's nice to acknowledge that you'd like to be in touch more often from now on.

"I'm sorry that I haven't been in touch more since you've moved. How have you and your family been?"

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