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Sign into your account3 Ways to Personalize Your Marketing in Real Estate (Yes, You Can Steal These)
September 01 2016
More people are talking about the importance of personalization in marketing. In this column, we've explored using personalization on websites, CRM systems, and creating loyalty in the age of the Internet.
Here are three creative examples of how you can start to personalize your efforts. These simple changes can yield big results. Marketers see an average increase of 20% when they personalize online and mobile experiences.
Here are three ideas to start.
Email based on TIME
It's easy to log when a customer fills out a lead form or joins your database. Use that to set up quarterly or annual anniversary emails. These are a great way to stay in contact with former clients and increase the likelihood they will return to you when they're ready to refinance or purchase their next home. It's also a great way to reach back out to those who have never done business with you, but might appreciate your personal touch.
