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Sign into your accountHow Real Estate Agents Can Write Better Email Subject Lines
January 25 2017
Today, we're laser-focused on boosting your email open rate. That means we're going to focus on something you may not spend a lot of time on — your email subject line.
If you tend to write your email subject line right before hitting "send," you could be losing legions of readers who want what's enclosed, but remain unmotivated to click Open. Below are a few Do's and Don'ts that real estate agents can follow as they write out subject lines for their email campaigns.
1. Focus on localization
The experts over at MailChimp, a leading email platform, say that using a city name is an even better way to boost your open rate than using the recipient's first or last name. This is excellent news for real estate agents who send out hyperlocal content.
If you send out a monthly market update to your sphere, be sure to namecheck your city or market area in the subject line. If you have your contacts divided up by neighborhood, subdivision or any other geographic factor, use those insights to power your subject lines and make them even more granular.