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Sign into your accountInitial Thoughts on the Redfin Scouting Report
September 30 2011
Some within the real estate vertical are aware that Redfin, a Seattle based real estate brokerage / software / tech company with a presence in 15 or so real estate markets across the country announced the unveiling today of its “Redfin Scouting Report”.
And if you are in the real estate industry and not aware of what Redfin just announced, you should be. It is potentially a game changer of epic proportions.
What is this Scouting Report that Brian Boero of 1000 Watt Consulting called, “the most disruptive online real estate play in years”?
In a nutshell it’s a web based search that returns some sales statistics on real estate agents in the markets that Redfin serves (including the Phoenix metro area). One might even [gasp!] call these “performance statistics”.
Those “stats” are…