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Browse the siteMarch 29 2012
This article comes to us from Ricardo Bueno of Diverse Solutions.
The benefit of having an email autoresponder for your real estate blog is that it provides you a quick and easy way to follow up with your prospects – automatically.
When someone registers to use your IDX map search, they’ve essentially expressed interest in buying a home.
You might follow up with them right away, you might not. But by having an email autoresponder in place, you can guarantee that a series of follow-up messages are properly sent out to them over a pre-determined period of time.
This makes it easy for you to go about your day-to-day tasks and still market to new leads.
The trick is providing a ton of useful information to pique their interest and develop trust. Otherwise, if you’re too self-promotional, you’ll lose their attention right away.
Here are some ideas for autoresponders that you can create for your real estate blog.