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July 08 2010
December 2009 saw the demise of Editor & Publisher Magazine, which had been around since 1854. It lays claim to being the chief chronicler of the American newspaper industry and has presided over the business for 125 years and is a clear signal that an era is rapidly drawing to a close.
NEWSPAPER
Daily newspapers have been losing between 2% and 5% per year of their circulation base during the last 10 years. In 1940 there were 1,878 newspapers in the U.S. with a total circulation of 32.4 million. While the number of newspapers continued to decline — 1,611 in 1990 — their circulation increased: 62.6 million in 1990. But by 2008 the number of newspapers had dropped again by a little over 200 to 1,408 while circulation crashed down to 49.2 million.
In the first half of 2009 alone another 105 newspapers closed their doors — 10,000 jobs were lost. Even among the leader board 23 of the top 25 newspapers suffered between 7% and 20% declines in circulation this year (the worst slump since the Depression), and advertising revenue could be down as much as a 30% for 2009 when all the data is finalized.
One of the most critical statistics revealed that only 27% of Gen Y read a newspaper, compared with 55% of the Silent or Greatest Generation. And as the consumers change so do their preferences so other print related industries as well.