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Sign into your accountHow to Ride the Next Wave of Homebuyers
May 24 2012
Two new studies show that the younger generation of buyers, which had up until this point predominantly rented their homes, might now be trending toward ownership of not just one, but multiple properties. The real question, though, is how to reach them with your real estate agent marketing so that you can ride this new wave of customers. It will, without a doubt, begin with social media and technology, but it will also take an attitude adjustment and a new way of thinking.
According to this new TD Bank study, 84 percent people ages 18-34 now say they intend to buy a home in the future, and over half of them believe homeownership is a vital part of the "American dream."
Said Michael Copley, executive vice president of retail lending at TD Bank, "There's no denying buying a home is a pivotal point in a person's life. Our survey tells us that people are looking to buy homes, and attitudes towards homeownership have continued to remain positive over the years."