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Sign into your account3 Practical Ways Real Estate Agents Can Get More Testimonials
February 06 2013
Check out the websites of competing real estate agents in your area. Chances are, there are a few that are impressive and stand out, as a result of a long list of client testimonials.
How did these agents get these "raving fans" saying such nice things about their services?
Many agents think that testimonials just happen. You do a good job for a client and – fingers crossed – they write you a nice "Thank You" letter.
Over time, this passive approach will generate a few testimonials. It's not a great real estate marketing plan.
However, if you want more testimonials, sooner, then you have to be more proactive. Here's how you can do just that.
1. Plant a seed.
Show clients your testimonials and let them know that you are open to receiving them.
You: "I'm really proud of the testimonials clients have sent me over the years. Here is my most recent list..."
Tip: You may want to add a few testimonials to your email signature. IXACT Contact's CRM for REALTORS® makes it easy to create a beautiful custom email header and signature.