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Don't Lower Your Commission - Fight Back with Reviews!

October 18 2010

armwrestle200pxThere was an interesting piece written in Forbes this year about how merchants who collect reviews and endorsements land more business and make more money on average than those that don't. It makes intuitive sense of course, but how many real estate agents make it a habit to collect reviews & promote them?

We've all heard the phrase.. "would you ever go to the cheapest lasik surgeon?' The same is true of selecting any service professional. Do you want the cheapest one? This could potentially be the largest purchase or sale in your life. But real estate professionals on the whole are just too busy to make a coordinated effort to ask for an endorsement and continue following up until they've received one.
 

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