RETECHNOLOGY PREMIUM MARKETPLACE RELATED PRODUCTS | WEBINARS | SPECIAL OFFERS
You are viewing our site as an Agent, Switch Your View:
Agent | Broker Reset Filters to Default Back to List
Due to the ongoing situation with Covid-19, we are offering 3 months free on the agent monthly membership with coupon code: COVID-19A
UNLIMITED ACCESS
With an RE Technology membership you'll be able to view as many articles as you like, from any device that has a valid web browser.
Purchase AccountNOT INTERESTED?
RE Technology lets you freely read 5 pieces of content a Month. If you don't want to purchase an account then you'll be able to read new content again once next month rolls around. In the meantime feel free to continue looking around at what type of content we do publish, you'll be able sign up at any time if you later decide you want to be a member.
Browse the siteARE YOU ALREADY A MEMBER?
Sign into your accountEssential Elements for a Lead Generating Landing Page
May 28 2013
This post comes to us from the Obeo blog:
To start, each lead generating landing page should have a form. These forms should offer an incentive for the users information, perhaps a white paper, free trial, or some type of free content. Most commonly, forms are seen on the right side but can also be located at the top or bottom of the page. From what we have seen with case studies is that the shorter the form, the higher the rate people will fill in the form.
Using forms are also a great way to provide tracking for how effective a campaign is. Doing so allows you to get conversion data from Google, Bing and other traffic syndicates. We also recommend using tracking numbers as they also allow better understanding of where your traffic and call volume is coming from for your business.
Another element that is important for landing pages is a strong prominent headline. This headline should be the first thing the person sees and should appeal to the reader's self-interest of why this page will be beneficial to them. Keep in mind you only have a few seconds to catch a users' attention to keep them on the page.