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Market Walkability to Add Value to Your Properties

June 18 2013

point2 walkabilityPedestrian-friendly neighborhoods are worth their weight in gold. Today's buyers and renters seek properties that are within walking distance of their favorite restaurants, bars and shops. This trend springs from a raising awareness of environmental stewardship, personal health and hyper-local pride.

Check out five tips that will help real estate professionals get the most out of their walk-friendly listings.

1. Targeted Learning

Agents should learn as much as possible about clients' interests and daily routines. When pursuing listings, target properties that are surrounded by the amenities, shops and businesses that your clients are most likely to use. There is no need to make numerous lengthy trips to properties. Get a head start use Google's Around Me app or Street View to find what you're looking for with less travel.

2. Show, Don't Tell

It's not enough to simply state that your listed property provides easy access to shopping and dining. Create a screen shot of the neighborhood's Walk Score page and include it in your listing. "Walk Score makes it easy for people to understand how the location of a home, office or hotel impacts their experience and lifestyle," says CEO of Walk Score, Josh Herst. Prospects can see the businesses and amenities—by name and location—which adds tangible, quantifiable value in their eyes.

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