Last week, Facebook's Instagram released a big update to their mobile apps, adding the ability to shoot short video clips to their picture sharing service. If this particular feature sounds familiar, it's because this latest update is a direct response to Twitter's popular micro video app Vine, which specializes in six second or less clips that I wrote about back in February. While this looks like Facebook's latest volley back at Twitter in the ongoing social media battle, both apps seems to have enough different about them to carve out niches of their own.

Today I want to look at what Instagram video brings to the table and how you can put it to use in real estate. Instagram has over 100 million registered users, so there are definitely lots of users you can tap into when it comes to your real estate niche.

Longer Videos

With Vine and its six second video cap, Instagram Video and its 15-second length almost feels like shooting a feature length movie by comparison. It definitely makes the videos feel like they have a bit more substance to them versus being micro snippets of a video.

Delete Latest Take

One of the biggest complaints about Vine is the fact there really isn't any way to edit takes. Instagram Video remedies this with the ability to delete the most recent take in your video clip. While it's not quite full on editing of your video, it does go a long way to helping if you're trying to create a video with lines or acting in it and don't nail it on the first take.