Every real estate agent, whether just starting out or an established local expert, can benefit from the marketing power of client reviews. Reviews – a more objective, contemporary term for testimonials – help prospects both on and offline feel confident choosing you to be their agent. In fact, the 2013 NAR Home Buyer and Seller Generational Trends report found that the two most important factors for choosing a real estate agent, as cited by buyers and sellers across all ages, are agent reputation and whether an agent is found to be honest and trustworthy. Sharing reviews will help you meet both of these requirements.

The more reviews an agent has, the more experience and stronger record he or she is perceived to have. Does this mean that you need to send every client home with an essay question about their experience working with you? Of course not! Today we'll share with you a variety of easy ways to get and share more client reviews.

Words from Friends (and Clients)

You can send a request for a performance review – not a testimonial – to clients after closing. The easiest way to do so is by email. Ask for honest feedback. Positive comments can be used in your marketing efforts (with their permission) and other comments may help you find ways to improve your service.