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Sign into your account9 Tricks for Writing Great Email Subject Lines
February 27 2014
To work, an email newsletter has to get opened. That's what makes coming up with a great subject line such a huge challenge.
Even viewers who recognize your name will give you only a few seconds to grab their attention via your subject line and the few words that show up in the preview pane of their email.
Try these nine tips for getting the clicks you need to succeed:
1. Your word budget = 50 characters. Overspend it and your open rate will drop. Envision your subject line as a promo from a magazine cover.
2. Identify yourself. Your clients screen emails and delete marketing messages from strangers. Using a consistent short phrase increases recognition.
3. USING ALL CAPS MAKES YOU LOOK LIKE A SPAMMER. Use capitals sparingly.
4. If your email is neither exciting nor relevant, exclamation points won't make it so!!!!!!!!!!!!!!!
5. Customers value your local real estate market knowledge. Highlight it by putting the name of your market in the subject line. If you're blogging about a local paving scam, your subject line might be: Driveway Scammers Go Door-to-Door In Smithtown.