Create the Perfect Real Estate Video with Your iPad

Michael Krisa, licensed real estate broker and freelance Internet marketing consultant, believes that real estate professionals are missing out on a great opportunity by not taking advantage of their iPad and its video possibilities.

According to Krisa, agents and brokers who do not use the all-in-one studio applications of the iPad are essentially buying a Porsche and leaving it in the driveway, using it just to listen to the radio. Eighty-five percent of consumers say they are more likely to make a purchase after watching a video (Invodo), making videos an essential part of any marketing plan.

"You can shoot with some simple apps and create high-quality videos, edit them and upload them directly to the web," Krisa says. "When people watch videos, the subject is perceived as an authority. If you can articulate, you can be seen as an expert in your niche."

Still not convinced? Then consider these statistics: 4 billion videos are viewed every single day and 25 percent of them are seen on mobile devices (Mashable). In fact, it's expected that 69% percent of global mobile traffic will be video by 2017 (Invodo). Furthermore, one of the most popular search terms in Google starts with "how do you..." and a large percentage of the content that Google displays is video.

Homeowners want to know that an agent is utilizing every tool available to get their home off of the market, which is why seventy-three percent of homeowners want to work with an agent doing video, but less than three percent know how to do that," Krisa says. "It's a sad truth, but an awesome opportunity for those willing to roll up their sleeves, do a little work and tap into this marketplace in order to reach those home sellers who are looking for those that do video."