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Sign into your account11 Reasons Why You Should Hire a Professional Real Estate Photographer
April 16 2014
You only have one chance to make a first impression. Studies show that, for most real estate consumers, the first impression is a the photography of an online listing.
Today's buyers have very high visual expectations and very short attention spans. So how do you make your listing stand out? How do you capture the attention of the consumer and make them want to know more?
One of the best ways is to hire a professional real estate photographer. Here are 11 reasons why:
1. More online views. According to a study done by Redfin, listings shot with DSLR professional photography receive 61% more online views than their competitor's listings.
2. Better first impressions. For 95% of online shoppers, the first thing they look at is your listing's front exterior photo. Furthermore, studies show that they will spend about twenty seconds looking at that front exterior photo, before moving on to the other photos or listing details. Make that first 20 seconds really count!
3. Higher selling price. A listing marketed with professional DSLR photography have a higher perceived value and sell for more money. That's right, according to the Wall Street Journal, these listings gain anywhere from $934 to $116,076 at the closing table! Add those stats to your listing presentation when you're competing with an agent who takes his or her own photos.