Leverage Contractor Referrals to Engage Sellers

Do you have a network of contractors, appraisers, and more that you can readily refer clients to when needed? If not, you may be missing out on a critical opportunity to engage with sellers.

A recent consumer research survey by consulting firm WAV Group revealed that consumers are increasingly expecting these referrals from their real estate professional. In fact, an agent is the first resource they turn to to ask about needed repairs before listing their home. 58% of sellers consult their agent about repairs rather than contractors (12%), home inspectors or appraisers (both 2%). The agent is expected to be the doorway to these recommendations.

Hunt Real Estate has taken a proactive approach to meeting this need. They offer an online directory called the Realty Club that lists vendors for flooring, roofing, house cleaning, moving, and beyond. Hunt clients gain lifetime access to the Club. When they need a specific service like, say, plumbing, they can request information and Hunt will provide a list of list of third-party vendors in that category. It's an effective part of Hunt's customer-for-life strategy.