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Sign into your accountWhat is the Business Value of an API?
February 03 2011
Guest contributor Peter Goldey says:
I had the privilege to present on a Tech Connect panel during Inman NYC, moderated by Dan Woolley (W&R Studios). Dan carved the conversation into three parts: the history of API’s, covered by Adam DuVander of Programmable Web; technology tips and tricks, presented by Andrew Mattie of Diverse Solutions; and the business value of API’s – my part.
As an information services provider, Onboard Informatics is constantly looking at new sources (input) and new delivery mechanisms (output) that can benefit our clients. As Onboard’s CIO, a part of my role is to ensure that how we access and deliver content meet not only our technical requirements but also our business objectives. API’s provide an important component of our strategy to do so.
There are two sides to the coin of business value here: Why choose to publish via API? And why choose to consume via API?