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7 Essential Tricks to Take Control of Your Online Reputation TODAY

September 05 2014

onlinerep cityblastWhether you like it or not, your real estate business has an online reputation. Surveys have found that trustworthiness and reputation are the two most important factors when homebuyers and sellers are looking for an agent. If your online reputation isn't perfect, you will lose business. Here are 7 simple tricks to ensure that your online reputation is helping you attract customers:

1. Audit Your Search Results

90% of home purchases start online and 93% of online research starts with a search engine. See what potential customers see by searching for your name and business on Google. If you don't show up in the search results, you'll need to create more content. If you find bad reviews, you'll need to address them. You can optimize your online presence but you have to start by finding out what needs to be fixed.

2. Set Up Google Alerts

You should only have to audit yourself once. Set up Google Alerts for your name, business, and any other search query for which you want to show up in the results. Google Alerts will send you an email every time there is a new result for your chosen keywords.

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