Recently, I was browsing the Internet and I came across a great infographic on Charise Stevens' website. The infographic describes specific differences between inbound and outbound marketing. What inbound marketing is and isn't seems to be a topic of debate in the real estate Industry these days. In my opinion, this graphic clearly details these things and today I thought I would give specific real estate examples that speak to the details of the below graphic.

Interactive Communication vs. One Way Communication

Most forms of traditional media in the real estate industry involve an agent blasting their marketing pieces out, en masse, to get their brand out to the largest number of people possible. The most common forms of this type of marketing would be postcards or magazine ads. This is more or less a one way form of communication (your message in front of homeowners).

Inbound marketing for real estate revolves around a much more collaborative process. With inbound, you generate educational material, which establishes you as a thought leader in your marketplace and then encourage discussion. These discussions may happen through your blog, on your social media sites, or even perhaps through landing pages.