The hype on HYPERLOCAL

If you read our REinvent Blog regularly, you know that we are always talking about ways to engage with consumers. We also believe there is a huge opportunity for real estate agents and brokerages who can get consumers to think about them even before they are ready to make a move. A hyperlocal focus on your real estate website is incredibly important to the long-term health of your site...and your business.

So what is hyperlocal? Wikipedia tells us that it's information oriented around a well defined community with its primary focus directed toward the concerns of its residents. In other words, it's targeted local content that helps consumers.

These are YOUR consumers we're talking about.

Those same consumers that frequently find Zulia and its brethren online before they find you. Residential real estate is a uniquely LOCAL business model. Consumer online searches should find YOUR real estate website, not a national portal.

If you put the right focus and commitment to hyperlocal, then you're offering something the large, faceless, national real estate portals do not. Namely trust, authority and long-term commitment to the local communities you work in.

This is exactly what homeowners – past, present and future – deeply desire. Their home is the biggest investment of their life; a national portal can't offer the care and certainty your local real estate company can.