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Sign into your accountKeywords to Use in Listing Descriptions
October 20 2014
Beautiful apartment, dream home and spacious living room. These are just several of the most popular terms used by US real estate agents when creating a listing description.
We conducted a study of nearly 300,000 active, US-based listings to produce a list of the most popular terms used to describe homes for sale and apartments for rent. Some of the results were unexpected and surprising. What word do you think appeared at the top of the list?
Top 3 Most Buzzworthy Terms Used in Listing Descriptions
1. Beautiful
Beautiful is the most frequently used keyword we encountered. Perhaps because beautiful sounds a lot more convincing than ok, nice or fabulous. Or perhaps because homes are each unique and beautiful like great works of art. Must-see, dream and great also ranked highly as descriptors. Use beautiful in your listing description if you want to fit in, or choose a more exciting descriptor like gorgeous, stunning or remarkable if you want to stand out.
2. Hardwood Floors
Hardwood floors appears second on our list of most popular keywords. This feature is a must-have for a large segment of online consumers and conveys the likelihood of other quality amenities. Be sure to use this term in your listing descriptions whenever applicable!