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Sign into your accountOnline Marketing: A Primer for Brokers
October 31 2014
The phrase "online marketing" is as broad as it gets. It's a term that encompasses a cornucopia of tactics, products, services, and strategies. But don't make the mistake of assuming that this makes it a throw-away category. In fact, the very depth and breadth of online marketing is what makes it so very challenging for agents, brokers, and the vendors providing solutions to assist them.
In the world of real estate, what does online marketing entail? Common services include:
- Social media
- Email marketing
- Pay-per-click (PPC) advertising
- Single property and agent websites
- Videos and virtual tours
In truth, if a marketing activity involves the Internet, it can fall under the umbrella of "online marketing." Sound confusing or overwhelming? Here are a few quick reads to help get a feel for things: