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Sign into your accountLead Generation: A Primer for Brokers
November 14 2014
Finding new business is a challenge in every industry. The good news is that technology has made acquiring new buyers and sellers a bit easier for real estate professionals. This technology goes about generating leads a variety of different ways and can vary a great deal in effectiveness. That's why it's especially important to do your research, and know the questions to ask technology vendors.
To help you learn more about lead generation tools, we recommend reading the following articles. They're a good place to get started:
- 21 Tips for Capturing and Converting Leads
- Does It Pay to Buy Online Leads?
- Real Estate Lead Generation for Brokers: Data-Driven Lead Conversion
- Stop Throwing Leads in the Garbage
- The Top 8 Factors For Increasing Real Estate Leads and Conversions
Choosing the Right Tool
If you're in the market for a lead generation solution, there are questions you can ask to evaluate which option is right for you, like:
- Will the leads I'm given be exclusive to me?
- Where are these leads coming from?
- How "hot" are these leads?
- Are they buyer or seller leads?
- What information will I be given? Phone number? Address? Email address? Property search details?
- If I use a product for lead management and routing, is this lead generation technology compatible?
- How many leads should I expect?
- What is the average cost per lead?
- How long is the term of agreement?
- Do I get any special pricing because of my franchise, network, or MLS participation?