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Sign into your accountEmail Marketing Best Practices: Tips for Real Estate Agents
November 21 2014
Isn't it incredible the way email has changed how REALTORS® can communicate with key contacts such as past clients and hot prospects? The flexibility and convenience is astounding. I can hardly remember what life was like before!
The power of email does more than help you keep in touch with your college friends. It's a game-changer when it comes to your real estate marketing strategy, empowering you to grow your business with less effort than ever before.
If you're already a savvy Realtor who understands the importance of keeping in touch with your contacts on a regular basis, are you following best practices for real estate email marketing? Read on to learn how to form positive habits and take your strategy from good to great, leading to better relationships and more hot leads.
1. Stay top of mind by keeping in touch frequently
Regular emails are one of the easiest and most effective ways to remain relevant to your contacts, including your past clients. Consider this, when a contact is looking for a Realtor to work with, who will be the first person that comes to their mind? Likely the agent who regularly engages with them through timely and thoughtful online communications!
How often are you engaging with your contacts by email? Recent research indicates that 1-2 emails per month is the best approach. Less frequently and it's too easy to be forgotten. More frequently and you risk annoying people.
The frequency of your email marketing to a specific contact depends on your relationship with that contact, and to what degree you are using other keep in touch methods such as phone calls, meetings, and/or direct mail. For instance, you might have a hot prospect on a weekly drip email nurture campaign, while an "A List" past client only needs a monthly email as you also speak with them frequently on the phone or you might be sending them direct mail.
Insider tip: The most efficient way to meet this goal is by using a real estate CRM that enables you to automate your communications and segment your list so that you can customize the frequency of mass emails to each of your lists.