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Sign into your accountAgent Websites Are Dead
December 25 2016
If you are planning to invest in a new website, or to update your current website, be sure to think deeply about it, and maybe even think backwards. Let me explain. Most agents do not need websites because they cannot afford to drive traffic to them.
When do you need a website?
- If you have more than 10 buyers set up in the MLS to get listing alerts
- If you have at least one listing (and yard sign) at all times
- If you plan to spend at least $500 in online marketing
Too many agents spend time and money on a website that they may not need. Most brokerages provide a webpage for their agents. That is probably enough for most agents. The fact of the matter is that if you are not setting up buyers on your website, investing in new customer acquisition advertising for your website, or if you do not have a listing with a yard sign that is driving traffic to your website, you may be wasting your time.
Managing a website when you do not have any consumer traffic to the website makes no sense. Too many agents are investing $500 to $5000 to set up a website. On top of that, you spend between $50 and $100 or more for basic maintenance. If you want your website to be successful, you need to add content to it by blogging and composing neighborhood pages. Even after spending all of that money and investing all of that time, your website may only get between 10 and 100 visits a month (most of them by you and your mom).