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Sign into your accountYelp Reviews are Essential for REALTORS®
August 21 2012
Guest contributor Obeo says:
Dear Real Estate Professonal,
Whether you love it or hate it, you need to be on Yelp. Thank Apple. Whenever an iPhone 4s (or higher) user searches for a local business using Siri, the results are powered by Yelp. That's right. If you're not on Yelp, iPhone users are not going to find you in local searches.
But, wait, it gets worse. The results that Yelp returns to Siri are based on Yelp reviews. So the top result returned is going to be the REALTOR® with the most positive reviews.
But wait, it gets even worse. It's bad enough that there are millions of iPhone 4S users doing local searches, but rumors have it that Siri will be integrated into the next iPad. So now you understand that if you want to be found in mobile search, Yelp is essential. And it's not all due to Apple. Yelp simply dominates all other review sites with over 60 million registered users and over 20 million Yelp reviews posted.