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Sign into your accountTestimonials Leave a Lasting Impression with Prospective Clients [Video Idea of the Week]
October 15 2012
When talking with even the highest producing REALTOR® about their marketing efforts and how they run their real estate practice, testimonials are one of those funny things that always jump out at us as an immediate spot to improve. You see, most agents we encounter have never asked their clients for them, or asked them once, but didn't follow up when they didn't get a response from them. Others have some, but they are old and outdated.
I get it. You are busy, there are only so many hours in a day, and this doesn't seem like the best use of your time when there are so many other pressing things taking priority. The fact of the matter is that you NEED testimonials.
You can talk about yourself for hours on end, telling people what a great job you will do for them. Even if you are the best self promoter on the planet, you still will be viewed as biased. After all, you are talking about yourself. When somebody else, though, describes what a great professional you are, that elicits an entirely different feeling in the mind of a prospective client who really wants to know what you're all about.
So if we agree that even though you are busy, testimonials are a necessary piece of your marketing arsenal, the trick becomes finding an easy way to get these and use them to your advantage. The answer is simple: VIDEO.
A real estate team in Tampa, Florida understands this, and for the most part they are doing it very, very well. The Duncan Duo hosts client testimonial videos on their website, as well as their YouTube channel. Here are two such videos you can review: