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Movoto and GreatSchools announce exclusive partnership to bring greater data transparency to home search process
The nation's largest privately-owned residential real estate search site will become the exclusive home listing provider for the leading education nonprofit Austin, TX - Movoto, the nation's largest privately-owned residential real estate search website, announced today it's signing an exclusive partnership with GreatSchools.org to become the sole provider of home listing data for the leading nonprofit school information site. The partnership will ensure consumers searching for either schools or homes are provided with responsibly-sourced, top tier, high-quality data. "We are ecstatic to announce that Movoto will be the only residential real estate search website exclusively providing home search data to the millions of parents who visit GreatSchools.org each year," Movoto CEO and co-founder John Berkowitz said, in a statement. "GreatSchools is a nonprofit that unequivocally shares our vision for transparency in data and as a real estate company with a large audience we have a responsibility to not misrepresent our communities. GreatSchools understands the importance of providing high-quality, data-powered educational insights." Movoto is one of the largest residential real estate technology companies, helping millions of consumers on their homebuying and selling journey each month. In 2020, OJO acquired Movoto to serve as the key consumer acquisition channel for the Austin-based real estate technology company, one of the fastest-growing in the U.S. The partnership will allow both companies to utilize their leading data-driven technology and assets for the betterment of families and prospective homeowners. Movoto emphasizes quality, speed, and clarity in data for consumers, ensuring the consumers are equipped with all of the right tools in the homebuying and selling journey. The company focuses on providing a holistic picture of a neighborhood, including climate scores, access to food and greenspace, as well as market trends. GreatSchools is the only national organization that collects and analyzes data from all 51 state departments of education and the federal government to provide analysis, insights, and school quality ratings for parents, partners, researchers and policymakers. The data is used to support parents pursuing a great education for their child, schools striving for excellence, and communities working to diminish inequities in education. "We aim to provide families with high-quality school information that can support them throughout their child's education," added GreatSchools CEO Jon Deane. "This partnership with Movoto adds to that ease — connecting parents who are navigating significant life changes to relevant, local housing information directly on our platform." Both Movoto and GreatSchools support millions of consumers each month, and the partnership will allow for more data transparency when it comes to the biggest purchase a consumer will make in their lifetime: buying a home. Through this relationship, Movoto will be able to diversify the breadth and type of school data it provides to customers, as new data sets become available. The organizations will also work to share learnings and insights from the partnership in order to further equip customers with the information they value most. Both companies share transparency as a value, and this partnership is a significant step forward in creating a more transparent experience for consumers. For more information about Movoto visit www.movoto.com. For more information about GreatSchools visit www.greatschools.org. About Movoto Movoto is the largest privately-owned residential real estate search website, meeting millions of consumers each month. The company's platform for buying, selling, and homeownership meets people wherever they are on their journey, offering personalized guidance every step of the way. Through a bespoke combination of people and technology, Movoto cultivates a deep understanding of individual needs and preferences, matching people with the right tools and trusted providers to equip anyone to unlock the abundant benefits of home ownership. Movoto is part of the OJO family of brands. OJO has placed 29th on the Deloitte Tech Fast 500 and 49th on the Inc. 5000. To date, the company has raised more than $140 million to fuel its rapid growth. CEO and Founder, John Berkowitz, has been named EY Entrepreneur of the Year for Central Texas and a top CEO by the Austin Business Journal and the company's executives have won more than a dozen industry awards in the past year. OJO Labs is headquartered in Austin, Texas and has employees globally with a presence in Chicago, Minneapolis, and San Mateo; and a large operations center in St. Lucia. About GreatSchools GreatSchools is the leading nonprofit providing high-quality information that supports parents pursuing a great education for their child, schools striving for excellence, and communities working to diminish inequities in education. We are the only national organization that collects and analyzes data from all 51 state departments of education and the federal government to provide analysis, insights, and school quality ratings for parents, partners, researchers, and policymakers. Over 49 million users visit GreatSchools' award-winning website annually to learn about schools in their area, explore research insights, and access thousands of free, evidence-based parenting resources to support their child's learning and well-being. Learn more at GreatSchools.org and join us on LinkedIn, X (Twitter) and Facebook.
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RESAAS Launches 'Coming Soon' Listing Integration with Zillow
VANCOUVER, BC, March 19, 2024 - RESAAS Services Inc., a leading provider of technology solutions for the real estate industry, has announced the live launch of its integration with Zillow to allow Coming Soon listings posted inside RESAAS to be published on Zillow.com, the most visited real estate website in the United States. Building on the previously announced agreement between RESAAS and Zillow® Group, Inc., a Broker Pro agreement between the two companies facilitates an integration between RESAAS and Zillow. "Coming Soon listings represent the most recent and sought-after listings in the real estate industry," said Tom Rossiter, CEO of RESAAS. "RESAAS has long been the trusted source for real estate agents to share their Coming Soon listings. Connecting the RESAAS platform to Zillow provides a streamlined solution to promote listings for sale on the most visited real estate website in the United States." The integration enables listing data added to RESAAS to be published on Zillow, specifically newly-listed "Coming Soon" listings, at the listing agent's discretion. The integration is now live on the RESAAS Platform, and available for all paying RESAAS Ultimate subscribers to use. RESAAS agents using the free-tier will be able to upgrade to a paid-subscription to facilitate the Zillow Coming Soon integration option. About RESAAS Services Inc. RESAAS is an award-winning technology company serving the real estate industry, uniting all real estate brokerages and agencies in one global, centralized industry platform. Over 600,000 RESAAS agents in 160 countries have access to unique real estate data, providing access to qualified international referrals and Coming Soon listings only available inside RESAAS. Some of real estate's largest organizations leverage RESAAS to provide business intelligence, new business opportunities, and real-time industry-wide communication. For more information, please visit www.resaas.com.
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Homes.com Residential Network Reaches All-time High of 149 Million+ Unique Monthly Visitors in February 2024
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Realtor.com Adds Three New Climate Risk Factor Scores to Its Website
SANTA CLARA, Calif., March 13, 2024 -- In the United States, 40.4% of homes, valued at $19.7 trillion, are at severe or extreme risk when it comes to heat, wind and air quality. To help consumers make more informed home buying and selling decisions, Realtor.com® announces the launch of three new climate risk factor scores on its website including Heat Factor™, Wind Factor™, and Air Factor™, with data from First Street, a leading climate technology company with expertise in climate change and the connection of climate risk to financial risk. "Realtor.com® currently offers users an in-depth look at fire and flood risks. When you consider the percentage of American homes, and the value at risk, against factors like extreme heat, air quality and wind, it was imperative for us to deliver more robust and comprehensive climate risk information to our users," said Mausam Bhatt, Chief Product and Technology Officer, Realtor.com®. "It's important for people to fully understand the climate risks that a home faces not only in the present, but in the future, so they can make the most informed decision for one of the biggest purchases and investments they will make in their life." 2024 Realtor.com Climate Risk Report Realtor.com® uses First Street's models that calculate property-level climate risk to present digestible, easy to understand information for its users. Home buyers and sellers can now more fully understand the climate risk associated with a property through maps illustrating exposure to risk factors. They can toggle between factors to see how a particular risk may affect the home's area in the present and over time, showing current exposure to risks and the expected change for each risk in 15 years, and in 30 years, the length of a typical mortgage. Across the U.S., certain areas have more value at risk relative to specific climate factors. For example, Miami holds the highest total value of homes at risk for severe or extreme heat (valued at $1,258 billion) and wind (valued at $1,276 billion), while San Francisco has the highest total value at risk of homes at severe or extreme air quality (valued at $1,455 billion). See more market level details here. More Ways to Evaluate How Climate Risks May Affect Homes Through Heat Factor™, users can access property-level information that displays a heat risk score between 1-10 (minimal to extreme). They can see how many days the property area experiences a heat index (measured as temperature and humidity) at or above the local definition of a "hot day" and they can see the average high "feels like" temperature in the typical hottest month, today and 30 years into the future. In 2024, approximately 32.5% of homes in the U.S., valued at nearly $13.6 trillion, will face severe or extreme risk of heat exposure. Wind Factor™ assesses property-level risk measured as the chance a property will be exposed to wind gusts exceeding 50 mph at least once, and scores it from 1-10 (minimal to extreme), today and 30 years into the future. This year, approximately 18.1% of homes in the U.S., valued at nearly $7.7 trillion, will face severe or extreme risk of hurricane wind damage. Air Factor™ assigns a property-level air risk score from 1-10 (minimal to extreme) and shows consumers the expected change in poor air quality days (Air Quality Index over 100), today and 30 years into the future. Approximately 9.0% of homes in the U.S., valued at nearly $6.6 trillion, will face severe or extreme air quality risk in 2024.Access to climate risk information including extreme heat, wind, and air quality are now available on for-sale homes listed on Realtor.com® and will be coming soon to rental properties. For more information, visit realtor.com/environmental-risk. Metros With the Most Share of Home Values at Severe or Extreme Heat Risk* *For metros having 50%+ of total home values at risk Metros With the Most Share of Home Values at Severe or Extreme Wind Risk** **For metros having 50%+ of total home values at risk Metros With the Most Share of Home Values at Severe or Extreme Air Quality Risk*** ***For metros having 50%+ of total home values at risk About Realtor.com® Realtor.com® is an open real estate marketplace built for everyone. Realtor.com® pioneered the world of digital real estate more than 25 years ago. Today, through its website and mobile apps, Realtor.com® is a trusted guide for consumers, empowering more people to find their way home by breaking down barriers, helping them make the right connections, and creating confidence through expert insights and guidance. For professionals, Realtor.com® is a trusted partner for business growth, offering consumer connections and branding solutions that help them succeed in today's on-demand world. Realtor.com® is operated by News Corp [Nasdaq: NWS, NWSA] [ASX: NWS, NWSLV] subsidiary Move, Inc. For more information, visit Realtor.com.
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Realtor.com and Zillow Ink New Rental Listings Syndication Agreement
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ShowingTime+'s Listing Showcase now available nationwide
Agents are using Listing Showcase, now available nationwide, to help them win more listings and attract buyers with a next-generation listing experience SEATTLE, Feb. 21, 2024 – ShowingTime+ announced today that Listing Showcase®, an AI-powered premium listing experience on Zillow, is now available nationwide for listing agents. Since launching in select markets last summer, the Listing Showcase product has been used by agents to elevate their brand presence and help them win more business through an immersive interactive media experience that delivers increased exposure and home shopper engagement on Zillow. Data from initial markets shows that Listing Showcase homes are selling faster than similar nearby non-Showcase listing homes. On average, Showcase listings on Zillow go pending almost 15% faster compared to similar nearby listings. Listing Showcase listings feature high-resolution scrolling hero images, room-by-room photo organization, interactive floors plans and more — all to give shoppers a deeper understanding of the home virtually before they ever step inside. Since the product was released, ShowingTime+ continues to make improvements. Most recently, a floor plan has been added to the map display within a listing, providing shoppers with a clear picture of the home's orientation and placement on the property. Listing Showcase gives agents the ability to customize their listings and provide the interactive, media-rich experience shoppers and sellers want to help attract more interest from buyers. These listings receive powerful exposure on Zillow, generating, on average, 68% more page views, 66% more saves and 63% more shares than similar non-Showcase listings. "Listing Showcase results are outstanding," said Carl Hawthorne, team lead, Atlanta Communities Real Estate Brokerage. "Our views and saves on Zillow are making our listing stand out above the crowd. We are utilizing this marketing to win listing appointments… We are thrilled with this product." Listing Showcase is built to meet the unique needs of brokers, teams and individual agents. Brokers and agents nationwide can now purchase a Listing Showcase subscription on a flexible plan designed for businesses of all sizes. Agents can create Showcase listings by working with a photographer of their choosing or by using ShowingTime+'s in-house media provider, Listing Media Services, where available. "Listing Showcase is a first-of-its-kind experience that transports home shoppers into a home virtually, unlike anything else available today — saving time for home shoppers and attracting serious buyers," said Cynthia Taylor, vice president, ShowingTime+. "This product is a prime example of ShowingTime+'s work to provide tech solutions that make the whole process easier for everyone involved in a home sale." Listing Showcase empowers agents to market themselves and their listings in the best way possible while engaging consumers with information that helps them make informed real estate decisions. The entire ShowingTime+ software suite helps agents and brokers operate their businesses more efficiently, win more customers, and elevate the experience of buying and selling for their clients. About ShowingTime+ ShowingTime+℠ is modernizing real estate for the benefit of all agents, brokers and multiple listing services (MLSs). A brand of Zillow Group, Inc. (NASDAQ: Z and ZG), ShowingTime+ provides products and services to help real estate professionals streamline their businesses and deliver elevated experiences to their customers. The ShowingTime+ technology suite includes ShowingTime®, dotloop®, Bridge Interactive®, Listing Media Services and Aryeo ®. ShowingTime+ products are used by hundreds of MLSs representing more than 1 million real estate professionals across the U.S. and Canada. About Zillow Group Zillow Group, Inc. (NASDAQ: Z and ZG) is reimagining real estate to make home a reality for more and more people. As the most visited real estate website in the United States, Zillow and its affiliates help people find and get the home they want by connecting them with digital solutions, dedicated partners and agents, and easier buying, selling, financing and renting experiences.
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Former Zillow Execs Launch Tomo Real Estate, a Next-Gen Home Search Portal Redefining Home Buyer Strategies
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Zillow expands rental marketplace with room listings, offering more affordable and flexible options
Renters and homeowners can now list a room for rent on Zillow, reducing housing expenses by finding a roommate to share costs SEATTLE, Feb. 8, 2024 -- Zillow® today announced a significant addition to its rental offerings: the option to search for and list individual rooms for rent. This new listing type is particularly timely, as U.S. rents have surged nearly 30% since the pandemic, and a startling 50% of renters are now cost-burdened, spending 30% or more of their income on rent and utilities. Splitting costs with a roommate can help alleviate this financial burden. Renters using Zillow can now include "room" listings in their searches alongside traditional "entire place" options. These listings, easily identifiable in Zillow search results, cater to those seeking shared living spaces in an increasingly expensive market. This new listing option especially benefits renters looking for roommates, a common scenario among Gen Z and millennial renters, who make up more than half of the U.S. rental market. According to a Zillow survey conducted by The Harris Poll, 59% of these younger renters report feeling uncertain about where they would go to find a roommate if they needed one. The survey also reveals 60% of respondents reported finding a good roommate is harder than finding a romantic partner, with a higher percentage of women (68%) feeling this pressure compared to men (49%). Recognizing the challenges renters face in finding a roommate, Zillow's room listings simplify this process by facilitating connections between renters and potential roommates. "We know finding the right place to call home isn't one-size-fits-all," said Michael Sherman, vice president of Zillow Rentals. "By introducing room listings, we're crafting a robust marketplace of options that truly reflects the varied needs of renters. We're committed to providing a platform where searching for a room, a house, an apartment or anything in between is as easy as clicking a button." Maximizing opportunities: How room listings benefit homeowners and landlords Zillow's room listing feature is beneficial not only for renters, but also for homeowners, providing an opportunity to reduce mortgage expenses and enhance their financial stability. By listing available bedrooms, homeowners can create new income streams, which may be especially valuable in unpredictable markets. For landlords, this flexibility allows for more dynamic property management, offering single-room rentals as a quick vacancy solution. How to find room listings Renters can discover room listings by selecting the "Room" filter, located under the "Home Type" drop-down menu on the Zillow website and within the "Space" section of the app's filtering options. They can tailor their search further with filters based on budget, lifestyle and preferred location. Each listing includes details about the available bedroom, shared spaces and current roommate(s). Room listings are currently only permitted in single-family rentals, select condominiums and townhomes. How to list a room for rent on Zillow Steps for renters and property owners: Create a listing: Both renters and property owners can list a room for rent using Zillow Rental Manager. Throughout the listing path, they are prompted to provide details about the room, including size, any private bathrooms, shared spaces, current roommate(s), policies on pets, smoking, parking and more. Connect with potential roommates/tenants: The room listing will appear on both Zillow and HotPads. Renters and property owners can manage their listing and interact with interested individuals through their Zillow Rental Manager dashboard. Additional information for renters and property owners: For renters: Renters should check their lease agreement before listing a room for rent. They may need their landlord's permission to add a roommate. For homeowners and landlords: Property owners who list rooms have the option to use Zillow Applications for the tenant screening process and Zillow Payments for convenient online rent collection, both available at no cost. About Zillow Group Zillow Group, Inc. (NASDAQ: Z and ZG) is reimagining real estate to make home a reality for more and more people. As the most visited real estate website in the United States, Zillow and its affiliates help people find and get the home they want by connecting them with digital solutions, great partners, and easier buying, selling, financing and renting experiences. Zillow Group's affiliates, subsidiaries and brands include Zillow®, Zillow Premier Agent®, Zillow Home Loans℠, Trulia®, Out East®, StreetEasy®, HotPads®, ShowingTime+℠, Spruce® and Follow Up Boss®.
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Homes.com Ranked Among Top 50 U.S. Domains in Organic Visibility Improvement in 2023
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Experience the future of home tours with Zillow Immerse on Apple Vision Pro
Take home shopping on Zillow to the next level with a new spatial touring experience SEATTLE, Feb. 1, 2024 -- Zillow® Immerse, the most interactive way to explore select home listings on Zillow, today launched in the App Store for Apple Vision Pro. Zillow Immerse elevates the home tour experience to a jaw-dropping degree with its virtual walkthroughs and interactive 3D floor plans. "At Zillow, we're leaders in embracing the latest in technology to help more people get home with speed, confidence and ease," said Josh Weisberg, senior vice president of Artificial Intelligence. "Apple Vision Pro enables Zillow shoppers to fully experience homes as we envisioned when we first introduced Listing Showcase. This advanced spatial technology allows users to explore homes in a way that is the next best thing to being there in person." Zillow Immerse utilizes the full capabilities of Apple Vision Pro to teleport users inside a for-sale home, giving a panoramic 360-degree view of every room, from the ceiling to the floor. Home shoppers can take a virtual walk down hallways and pop their heads into every closet, all while using an AI-generated floor plan as a guide, providing a better understanding of where they are in the home's layout and getting a sense of its flow. 3D tours and interactive floor plans are key priorities for home buyers Zillow Immerse aligns with the preferences of home shoppers. According to Zillow's latest Consumer Housing Trends Report, 74% of prospective buyers agree that 3D tours help them to get a better feel for a home's space than static photos, and 70% wish that more listings had 3D tours available. One of the key features of Zillow Immerse is the AI-powered interactive floor plan, which helps users better understand the layout and flow of a home. Zillow's survey shows that more than half of prospective buyers regret wasting time visiting properties they would have skipped if they had access to the floor plan beforehand. At the same time, 79% of prospective buyers are more likely to view a listing if it includes a floor plan that appeals to them. Additionally, 3 out of 4 prospective buyers recognize the value of a dynamic floor plan, which links each photo to where it was taken in the floor plan, providing the best possible understanding of whether a particular home is the right fit for their needs. The listing of the future: Listing Showcase® on Zillow Zillow Immerse is an experience designed specifically for Apple Vision Pro utilizing Listing Showcase listings. Real estate agents who subscribe to Listing Showcase will now have their listings automatically integrated into the Zillow Immerse app. Listing Showcase is an elevated listing experience available only on Zillow. Showcase listings feature high-resolution scrolling hero images, room-by-room photo organization, interactive floor plans and 3D tours —technology that lends itself perfectly to the Zillow Immerse app for Apple Vision Pro. Listing Showcase, available to real estate agents nationwide, offers agents the tools to highlight a home's best features and gives buyers a deep understanding of the home before they ever step inside. See more information about Zillow Immerse on Apple Vision Pro here. About Zillow Group Zillow Group, Inc. (NASDAQ: Z and ZG) is reimagining real estate to make home a reality for more and more people. As the most visited real estate website in the United States, Zillow and its affiliates help people find and get the home they want by connecting them with digital solutions, great partners, and easier buying, selling, financing and renting experiences.
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Zillow empowers renters with credit-building payment reporting
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Take an AI-powered tour of Santa's $1.18M North Pole cabin on Zillow
One of Zillow's most viewed homes now includes an interactive floor plan, a 3D Home tour and a virtual treasure hunt SEATTLE, Dec. 12, 2023 -- There's an all-new, interactive way to tour Santa's House on Zillow®. Starting today, families can take a virtual 3D tour of the Clauses' North Pole cabin and explore every charming corner using a floor plan generated by artificial intelligence (AI). They'll also find bigger, high-resolution photos of never-before-seen spaces, such as Santa's mailroom and gift-wrapping suite, organized room by room. Santa added more fun this year with a virtual treasure hunt, hiding more than a dozen holiday items throughout his cozy cabin. Mistletoe, fruitcake and 15 other traditional trimmings are now hidden within the 3D Home tour. The Clauses are also unveiling a few festive upgrades to their cabin, including a custom elf door, a naughty-or-nice detector and a hot cocoa bar. "Rest assured, Santa is not selling his beloved home," said Amanda Pendleton, Zillow's home trends expert. "The Clauses wanted to spread joy this holiday season by adding new photos and virtual experiences to their home details page on Zillow. This immersive technology makes it easy to imagine the spicy, sugary scent of gingerbread fresh out of Santa's cookie-baking oven, the nostalgic sounds of classic Christmas carols crackling on the record player and the comfort of sliding into a pair of well-worn slippers warmed by the fire." The Clauses first claimed their home on Zillow in 2016. Santa's House has since become a high-tech holiday tradition, with more than 3 million views and counting. It is one of Zillow's most visited off-market homes. Santa's House is now worth $1.18M, up more than 2% since last Christmas. Zillow first calculated a special Zestimate® for Santa's one-of-a-kind property by using comparable homes in remote locations and adding a Santa premium. This interactive version of Santa's House was created with Listing Showcase from Zillow's ShowingTime+ brand. It is the same technology sellers and agents can use to highlight a for-sale home's best features and make it stand out on Zillow. Listing Showcase will be available nationwide early next year. Listing Showcase uses AI to select scrolling images based on what home shoppers want to see. AI then organizes and matches the photos to their corresponding rooms, and embeds those images into a clickable floor plan so home shoppers know exactly where each photo was taken. This technology gives visitors to Santa's House a much better sense of its layout and an easier way to navigate the cabin remotely without a trek to the North Pole. It gives true believers an enchanting yet realistic look inside the Clauses' magical world. About Zillow Group Zillow Group, Inc. (NASDAQ: Z and ZG) is reimagining real estate to make home a reality for more and more people. As the most visited real estate website in the United States, Zillow and its affiliates help people find and get the home they want by connecting them with digital solutions, great partners, and easier buying, selling, financing and renting experiences. Zillow Group's affiliates, subsidiaries and brands include Zillow®; Zillow Premier Agent®; Zillow Home Loans℠; Zillow Closing Services℠; Trulia®; Out East®; StreetEasy®; HotPads®; and ShowingTime+℠, which includes ShowingTime®, Bridge Interactive®, and dotloop®. All marks herein are owned by MFTB Holdco, Inc., a Zillow affiliate. Zillow Home Loans, LLC is an Equal Housing Lender, NMLS #10287 (www.nmlsconsumeraccess.org). © 2023 MFTB Holdco, Inc., a Zillow affiliate. About ShowingTime+ ShowingTime+℠ is modernizing real estate for the benefit of all agents, brokers and multiple listing services (MLSs). A brand of Zillow Group, Inc. (NASDAQ: Z and ZG), ShowingTime+ provides products and services to help real estate professionals streamline their businesses and deliver elevated experiences to their customers. The ShowingTime+ technology suite includes ShowingTime®, dotloop®, Bridge Interactive®, Listing Media Services, Listing Showcase℠, and Aryeo®. ShowingTime+ products are used by hundreds of MLSs representing more than 1 million real estate professionals across the U.S. and Canada.
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Zillow unveils a new look for property pages, their biggest redesign in 5 years
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Search by school on Zillow makes house hunting as easy as ABC
Find homes in specific school districts when searching for homes to buy or rent SEATTLE, Oct. 11, 2023 -- Today, Zillow is launching search by school, a new feature on the Zillow app that makes it easy for home shoppers to discover homes for sale or rent within specific school attendance zones or school districts just by using the search bar. "Nearly one-third of home shoppers have children younger than 18, making 'search by school' an important feature on the Zillow app," said Nicholas Stevens, vice president of product at Zillow. "We understand the perfect home often extends beyond the property itself, and this feature makes it easy for shoppers to explore homes for sale or for rent in their desired school districts." The search-by-school feature is accessed through the Zillow search bar and offers auto-complete suggestions for relevant schools and school districts based on the user's search history. Searching by school is currently available on Zillow's iOS mobile app and will launch on Android platforms by the end of the year; it will be on the web in 2024. Additionally, Zillow is introducing the ability for home shoppers to receive instant or daily alerts about new for-sale or for-rent homes within their preferred school attendance zone or school district. How to search by school on the Zillow app Using the Zillow mobile app, searching for homes within a particular school attendance zone or school district is as simple as typing the name into the search bar. The feature helps home shoppers by auto-completing their search, offering relevant suggestions for schools and school districts based on their previous searches. Once a school or school district is selected, the app will automatically display the attendance zone boundaries on the map. Users will then see which homes are available for sale or rent within that attendance zone. Searches for open enrollment, or charter or private schools without assigned boundaries will display homes within a 5-mile radius surrounding the school. Zillow aims to unlock information and empower home shoppers to make better decisions. The search-by-school feature gives people the ability to effortlessly locate homes within a specific school attendance zone or school district, making their home search process as smooth as possible.   School districts: A key priority for home buyers According to Zillow's Consumer Housing Trends Report, a significant share of home buyers value living in their preferred school district. The importance of school district selection was particularly evident among buyers in their 30s, with 75% of them emphasizing its significance. In addition, 67% of buyers in their 40s and 61% of first-time buyers considered it a highly important factor in their home search. Statistics from 2021 revealed that 68% of buyers with kids younger than 18 emphasized the importance of school districts, compared to 20% of buyers without children. Year over year, the percentage of buyers who considered school districts highly important remained steady at 43% from 2018 to 2021. However, in 2023, there has been a notable increase to 52% of buyers, indicating a growing preference among home buyers for locating homes within specific school districts. About Zillow Group Zillow Group, Inc. (NASDAQ: Z and ZG) is reimagining real estate to make home a reality for more and more people. As the most visited real estate website in the United States, Zillow and its affiliates help people find and get the home they want by connecting them with digital solutions, great partners, and easier buying, selling, financing and renting experiences. Zillow Group's affiliates, subsidiaries and brands include Zillow®; Zillow Premier Agent®; Zillow Home Loans℠; Trulia®; Out East®; StreetEasy®; HotPads®; and ShowingTime+℠, which includes ShowingTime®, Bridge Interactive®, and dotloop®.
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Homes.com Skyrockets Past 100 Million Unique Visitors in September
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New Renovation Calculator on Realtor.com Takes the Guesswork Out of Home Remodeling Plans
As renovation costs rise, Realtor.com® teams up with Kukun to assist the nearly three quarters of surveyed homeowners who wish they better understood the financial return on home improvement projects SANTA CLARA, Calif., Sept. 27, 2023 -- Despite the rising cost of renovations, 70% of U.S. homeowners plan to renovate their home in the next year, according to a new survey from Realtor.com® and CensusWide. However, nearly three quarters of those surveyed wish they better understood the potential return on investment of any upgrades they might make. To help homeowners determine the costs and ROI for renovation projects, Realtor.com® today introduced a new Renovation Calculator, powered by Kukun, in the My Home dashboard. The newest RealValue™ tool from Realtor.com®, the Renovation Calculator, helps give homeowners a better understanding of how renovations may impact the value of their property. The Renovation Calculator provides information from Kukun, a home data and analytics company that gives homeowners personalized estimates with comparative insights based on the quality of renovations. "Whether homeowners are thinking about selling, or just want to know whether it makes financial sense to invest in home upgrades, Realtor.com®'s RealValue™ tools, including the new Renovation Calculator, can help," said Dave Masters, director of product, Realtor.com®. "Our homes are often our biggest investments and, with the cost of labor and building materials on the rise, it's important to understand the ROI of a home improvement project or how different upgrades or design choices might impact the value of a home." To use the new calculator, homeowners can claim their home in the Realtor.com® My Home dashboard and choose from a selection of rooms and projects under the Renovations tab. After entering a few additional details about one or a combination of projects, users are presented with estimated costs to renovate and the potential increase in their home value. Homeowners can also download a detailed report with itemized costs to help with project management. "Kukun is excited to collaborate with Realtor.com® so that millions of people across America can realize their financial goals while creating their dream home at the same time," said Raf Howery, CEO and founder of Kukun. Most homeowners would rethink reno plans with a better grasp of ROI, survey shows Among those surveyed, reasons for renovating run the gamut, from addressing maintenance and issues (45%) to enhancing their space for enjoyment (45%), or bringing their home up-to-date (43%). Others have money and moving on their minds: 20% plan to renovate because it's more cost-effective than moving, and 18% are renovating in preparation to sell their home. Of those looking to make changes to their home in the next 12 months, the most common plans include bathroom and kitchens (37% each), interior paint (35%), or flooring replacement (33%) — however, two-thirds of homeowners (62%) would change their renovation plans if they better understood which improvement would add the most value to their home's resale price. The survey also found that consumers generally think that performing renovations prior to selling is a good investment, with 80% of homeowners saying as much. The projects that consumers think will deliver the biggest ROI include kitchens (32%), bathrooms (26%) and floors (24%). Around one-quarter believe painting the interior of their home (23%) or replacing major parts of the house like windows and doors (21%) add the most value. To try the Renovation Calculator, visit www.realtor.com/myhome. In the My Home dashboard, homeowners can also manage their home's details, track their home's value with up to three RealEstimate valuations, explore their equity and how their home compares to others nearby, as well as compare top local real estate agents and view offers from third party buyers such as Opendoor and others. About Realtor.com® Realtor.com® is an open real estate marketplace built for everyone. Realtor.com® pioneered the world of digital real estate more than 25 years ago. Today, through its website and mobile apps, Realtor.com® is a trusted guide for consumers, empowering more people to find their way home by breaking down barriers, helping them make the right connections, and creating confidence through expert insights and guidance. For professionals, Realtor.com® is a trusted partner for business growth, offering consumer connections and branding solutions that help them succeed in today's on-demand world. Realtor.com® is operated by News Corp [Nasdaq: NWS, NWSA] [ASX: NWS, NWSLV] subsidiary Move, Inc. For more information, visit Realtor.com. About Kukun, Inc. Kukun is a real estate data, analytics, and applications platform for homeowners, agents, and the industries that serve them. The platform includes a complete home investment optimization suite of products underpinned by a residential property database of current condition and more home valuations. Real estate agents leverage the Kukun Agent Dashboard to strengthen client relationships and look to Kukun's proprietary PICO™ Score for refined home valuations that consider home upgrades. Kukun is the leading real estate-focused consumer web products provider for large enterprises, with customers that include Realtor.com, USBank, SoFi, and PNC Bank. Visit mykukun.com to learn more.
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Realtor.com Launches Listing Toolkit for Agents to Win and Sell More Listings
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Realtor.com Now Offers Airbnb Host Estimates
Learn how much you can potentially make by hosting one room or your whole house on Airbnb SANTA CLARA, Calif., Sept. 7, 2023 -- Short-term rental popularity is on the rise, in fact, 39% of homeowners have or would consider renting out part of their primary home, according to a new survey from Realtor.com® and CensusWide. To help consumers better understand their home's potential value, Realtor.com® today announced the addition of potential short-term rental income estimates from Airbnb in their My Home dashboard. This first-of-its-kind integration empowers homeowners with possible earnings estimates for hosting one room or their whole house. Among those surveyed, 23% of homeowners have rented out their home before or plan to rent part of their home out in the future, and 16% would consider it. Their reasons to rent are largely financial, with one-third (34%) of those renting or planning to rent out their home doing so to save money for a home purchase with a higher mortgage rate, to prepare for potential upswings in a variable mortgage (29%), or to help pay their current mortgage (21%). Whether looking to rent their home out and earn extra money while away on vacation, or renting out an extra room to help with mortgage payments, homeowners can now easily access information about how much they can potentially earn by hosting their space on Airbnb in the Realtor.com® My Home dashboard. Uncovering the short-term rental earning potential of a home can also help homeowners evaluate if it's a good idea to rent out their current home as an alternative to selling it. Looking to the future, 60% of surveyed homeowners would consider renting out their current home rather than selling if/when they look to buy or rent somewhere else. Most cited financial reasons as the motivator: 21% saying it'd be great to have extra income from a renter, and 19% would do so to maintain the home equity they've already built. To get started with the tool, homeowners can simply input their address in the Realtor.com® My Home dashboard to claim their home. They can then view their potential earnings from hosting on Airbnb in the Host or Rent tab of the dashboard. The interactive tool can be adjusted for renting a private room or all of the home; estimated earnings for a seven-day rental are based on Airbnb data from similar listings in the ZIP code. "Short-term rentals are a great way to help with some of the costs of homeownership – renting out their house for a couple days or weeks out of the year when it's not in use could generate extra income that can be put toward the mortgage, maintenance, or even help cover the cost of a vacation," said Mausam Bhatt, chief product officer, Realtor.com®. "By arming homeowners with information about how much they could potentially make by renting a room or their whole home on Airbnb, Realtor.com® is helping them better understand their options and in turn make more informed decisions about their home." The Airbnb integration will make the Realtor.com® My Home dashboard even more valuable for current homeowners who can also manage their home's details, track their home's value with up to three valuation estimates, explore their equity and discover how their home compares to others nearby, as well as see recently sold homes in their area and compare top local real estate agents. The ability to host and a homeowners' actual earnings will depend on local laws, availability, rental price, and demand in their area. The earnings estimates aren't a valuation or appraisal of your home. To get started exploring their home's potential rental income, homeowners visit realtor.com/myhome. About Realtor.com® Realtor.com® is an open real estate marketplace built for everyone. Realtor.com® pioneered the world of digital real estate more than 25 years ago. Today, through its website and mobile apps, Realtor.com® is a trusted guide for consumers, empowering more people to find their way home by breaking down barriers, helping them make the right connections, and creating confidence through expert insights and guidance. For professionals, Realtor.com® is a trusted partner for business growth, offering consumer connections and branding solutions that help them succeed in today's on-demand world. Realtor.com® is operated by News Corp [Nasdaq: NWS, NWSA] [ASX: NWS, NWSLV] subsidiary Move, Inc. For more information, visit Realtor.com. About Airbnb Airbnb was born in 2007 when two Hosts welcomed three guests to their San Francisco home, and has since grown to over 4 million Hosts who have welcomed over 1.5 billion guest arrivals in almost every country across the globe. Every day, Hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way.
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Real estate media software platform Aryeo joins ShowingTime+ to help deliver richer home shopping experiences
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New Zillow tool helps renters avoid unexpected costs
Zillow introduces the Cost of Renting Summary to bring transparency to rental expenses SEATTLE, July 19, 2023 -- Zillow's new Cost of Renting Summary gives renters clear insight into the financial obligations of renting, making it easier than ever to understand the costs involved. This feature is now available on all detail pages for rental multifamily buildings across the Zillow app and website. The Cost of Renting Summary was purposely built to empower the average monthly 28 million unique visitors to Zillow Rentals1 with the information they need to make informed decisions throughout their housing journey. According to Zillow's Consumer Housing Trends Report (CHTR), 80% of renters said staying within their initial budget is highly important — more than any other factor in choosing a home. However, many renters may not be aware that their budget needs to account for more than just the monthly rent. Zillow's latest CHTR report shows that the typical security deposit for renters who paid one was between $500 and $999. And for renters who paid an application fee, the typical amount was between $40 and $59. These onetime fees and any ongoing monthly charges can quickly add up, potentially pushing renters beyond their desired budget range. The new feature was recognized today by the White House in an announcement outlining President Biden's efforts to lower costs for renters. The Administration's commitment to promoting transparent pricing aligns perfectly with Zillow's mission to bring clarity to renters. The recognition is part of a long partnership with the White House, the U.S. Department of Housing and Urban Development and policy makers to highlight Zillow's pro-consumer products and economic research. "Renters should feel financially confident when applying for an apartment, no surprises included," said Christopher Roberts, senior vice president and general manager of Zillow Rentals. "Transparency is at the core of our commitment to renters, and tools like the Cost of Renting Summary provide them with the comprehensive data to navigate the housing market and discover the perfect home within their budget." The Cost of Renting Summary leverages available data provided by Zillow's multifamily partners to preload the tool with information about monthly costs, such as rent, parking fees and pet fees, as well as onetime expenses like security deposits, application fees and administration fees. Now renters can view the total cost of renting a specific unit they are interested in directly on the building's detail page, making it easier to assess affordability. Zillow will continue to enhance the tool to enable renters to customize the data themselves with more details, such as utilities and cable/internet, enabling them to tailor the cost summary to their specific needs, giving them a more personalized experience. The Cost of Renting Summary is one of many products Zillow offers to create ease, address inequities and help renters save money. Others include: Universal applications: Zillow offers a streamlined online application process for both renters and housing providers. For a flat fee, renters can use a single form to apply to multiple participating properties on Zillow within 30 days. This saves renters time and money, as they no longer need to pay multiple application fees. The "soft" credit-pull feature allows landlords to check credit without impacting renters' credit scores. Fair housing resources: Rental listings on Zillow display available local legal protections, such as source-of-income and LGBTQ+ anti-discrimination laws. This ensures that renters are aware of their rights and helps housing providers understand their legal obligations. Anti-discrimination tools: Zillow utilizes technology to screen new rental listings and filter for discriminatory content based on federal, state and local fair housing laws, including source-of-income and other anti-discrimination laws. Housing Connector: Zillow has partnered with Housing Connector to connect clients experiencing homelessness with available and affordable rental housing. This program has created a network of more than 73,000 rental units and has housed 5,000 people since its launch in 2020. Help for renters to unlock homeownership: Zillow displays down payment assistance information on eligible for-sale home listings to help renters in their journey toward homeownership. A feature for veterans allows them to search for condos that accept Veterans Affairs loans, expanding affordable homeownership options. Zillow also provides buyers with an easy-to-use affordability calculator found on the Home Loans tab on Zillow's homepage, helping them determine their budget and connect with a loan officer to assess both their qualified mortgage amount and what they're comfortable paying. Zillow is committed to developing innovative products and supporting policies that break down barriers in the rental market to enhance ease and transparency, creating a more pro-consumer market that is fair and accessible, and offers abundant housing options for all. About Zillow Group Zillow Group, Inc. (NASDAQ: Z and ZG) is reimagining real estate to make home a reality for more and more people. As the most visited real estate website in the United States, Zillow and its affiliates help people find and get the home they want by connecting them with digital solutions, great partners, and easier buying, selling, financing and renting experiences. Zillow Group's affiliates, subsidiaries and brands include Zillow®; Zillow Premier Agent®; Zillow Home Loans℠; Zillow Closing Services℠; Trulia®; Out East®; StreetEasy®; HotPads®; and ShowingTime+℠, which includes ShowingTime®, Bridge Interactive®, and dotloop®.
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Realtor.com Launches Thrive Past Five Coaching Program to Help New Agents Succeed
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Zillow builds ChatGPT plugin for real estate searches
Eligible users who enable the Zillow plugin on ChatGPT can ask about property listings based on details like location, price range, and bedroom and bathroom count, and receive links directly to Zillow listings that match their preferences. SEATTLE, May 2, 2023 -- Zillow announced today the launch of the Zillow ChatGPT plugin, which gives users a new way to discover real estate listings. Users who enable the plugin can use conversational language to ask about specific property listings or share the types of for-sale and rental homes they are interested in, including location, price range, and bedroom and bathroom count. The Zillow plugin then retrieves relevant information from Zillow's extensive database of real estate listings. The plugin will be accessible to a select number of ChatGPT users today, with broader access anticipated in the future. "Generative AI is changing the way people search for information. At Zillow, we've been embracing AI and machine learning starting with the Zestimate® in 2006, and later introducing personalized recommendations and natural language search – which means we're well-equipped to help customers search and find homes in this new way," said David Beitel, chief technology officer at Zillow Group. "As the first major residential real estate marketplace to bring advanced, AI-powered search to the home-shopping experience, we understand its immense potential, and we look forward to developing more tech innovations with OpenAI technology in the future." Zillow is building a housing super app that offers customers a seamless, connected experience across all their real estate needs: buying, selling, financing and renting. It launched natural language search queries on its apps and sites in January, and this ChatGPT plugin is the latest example of how Zillow is using technology to make it easier for customers to find and get into their next home. AI capabilities show up throughout Zillow's products and services, most recently in advancements in the neural Zestimate, computer-vision-powered rich media experiences and AI-generated immersive floor plans. The Zillow ChatGPT plugin is currently in its alpha phase, providing an opportunity for Zillow to refine and enhance the experience based on user interactions. OpenAI, the maker of ChatGPT, has implemented safeguards to minimize inaccuracies and prevent inappropriate responses, but users should keep in mind that at times the experience might not work exactly as expected. About Zillow Group Zillow Group, Inc. (NASDAQ: Z and ZG) is reimagining real estate to make home a reality for more and more people. As the most visited real estate website in the United States, Zillow and its affiliates help people find and get the home they want by connecting them with digital solutions, great partners, and easier buying, selling, financing and renting experiences. Zillow Group's affiliates, subsidiaries and brands include Zillow®; Zillow Premier Agent®; Zillow Home Loans℠; Zillow Closing Services℠; Trulia®; Out East®; StreetEasy®; HotPads®; and ShowingTime+℠, which includes ShowingTime®, Bridge Interactive®, and dotloop®.
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Create Your Dream Home with AI -- and Find Out if It Really Exists on Realtor.com
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Zillow's new search tool helps buyers find homes they can afford
Volatile mortgage rates are changing what some potential home buyers can afford from week to week, requiring a smarter way to shop SEATTLE, April 10, 2023 -- Zillow has a new way to shop that helps buyers navigate a rapidly changing market and find homes that fit their monthly budget. The new filter shows homes within a range of all-in monthly costs, instead of list prices. This monthly cost includes principal and interest, as well as estimates for insurance costs, taxes and HOA fees, clarifying a chief source of confusion for buyers. Shoppers can use the monthly payment filter now on the Zillow app. Last year's drastic rise in mortgage rates sent monthly costs for home buyers skyrocketing — nearly $700 more than the year before in recent months — and are now $431 higher than in March 20221. High rates combined with record-breaking home appreciation have nearly doubled monthly mortgage costs since 2020. Rates are also extraordinarily volatile. Home prices nationwide started falling in June and flatlined this year, but shifting mortgage rates often swung costs by more than $100 month to month. "Shoppers looking at list prices struggle to figure out what they can really afford, because the mortgage rate is what makes or breaks a monthly payment. Adding in costs like taxes, insurance and HOA fees can quickly bust a shopper's budget," said Amanda Pendleton, consumer finance expert at Zillow Home Loans. "This new search tool does the math, so shoppers can confidently jump into finding a home they love and can afford." Shoppers can start with Zillow's linked affordability calculator, entering their down payment amount, income and debts to estimate the monthly mortgage cost they can afford. Then they enter their monthly budget range into the filter to start shopping. Updated mortgage rates feed into the filter, showing homes and hiding others to keep shoppers on budget as rates and price cuts change the monthly payment math. A new survey from Zillow Home Loans finds that the most difficult financing activity among prospective home buyers is understanding all costs associated with a mortgage payment, followed by figuring out how much home they can afford, and researching mortgages and rates. "Fast-rising mortgage rates last year pushed monthly costs up with unprecedented speed, dragging affordability to its lowest point in more than 20 years," said Orphe Divounguy, senior macroeconomist at Zillow Home Loans. "Beyond the high costs, volatile mortgage rates have made it extremely difficult to plan and budget to buy a house." The new filter — coming soon to Zillow.com — is the latest Zillow technology helping buyers navigate a challenging affordability landscape. Down payment assistance that's built into listings — letting shoppers see what's available for them where they are looking — as well as mortgage and affordability calculators, can all help buyers make sense of the fast-moving market. Although typical home values peaked in June before tapering off, mortgage rates that reached 20-year highs later in the year caused monthly mortgage payments to peak in October, Zillow data shows. 1 The monthly mortgage cost for a home priced at the Zillow Home Value Index for the United States, with a 5% down payment, at the average mortgage rate for that month and not including insurance and taxes. About Zillow Group Zillow Group, Inc. (NASDAQ: Z and ZG) is reimagining real estate to make it easier to unlock life's next chapter. As the most visited real estate website in the United States, Zillow® and its affiliates offer customers an on-demand experience for selling, buying, renting, or financing with transparency and ease. Zillow Group's affiliates and subsidiaries include Zillow®; Zillow Premier Agent®; Zillow Home Loans™; Zillow Closing Services™; Trulia®; Out East®; StreetEasy®; HotPads®; and ShowingTime+™, which houses ShowingTime®, Bridge Interactive®, and dotloop®. Zillow Home Loans, LLC is an Equal Housing Lender, NMLS #10287 (www.nmlsconsumeraccess.org).
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Room with a view? Renters can now use interactive property maps to choose their apartment on Zillow
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Selling made easier: Zillow customers can now choose between a cash offer from Opendoor or selling with an agent
Zillow and Opendoor's partnership allows homeowners on Zillow to now compare multiple selling options up front — including a cash offer from Opendoor and an estimate to sell on the open market with a Zillow Premier Agent partner. SEATTLE and SAN FRANCISCO, Feb. 15, 2023 -- Zillow, Inc. and Opendoor Technologies Inc. announced today homeowners in Atlanta and Raleigh have a new way to explore multiple home-selling options on Zillow. Customers who start their selling journey with Zillow can now simultaneously request both a cash offer from Opendoor and an estimate of what their home could sell for on the open market with a local Zillow Premier Agent partner. "A recent Zillow survey found nearly a third of Americans were surprised by the emotional toll of selling their home," said Matt Daimler, Zillow senior vice president of product. "We want to simplify the process by providing sellers all their home-selling options in one place. Customers can now easily get both a cash offer from Opendoor and a market-price estimate to sell on the open market with a local Zillow Premier Agent partner on Zillow– and then make the decision that works best for their situation." Customers visiting Zillow can explore selling options themselves, or they can work with one of Zillow's licensed advisors to guide them through their options so they can confidently sell their current home and move into their next one. Once a seller explores each option and decides which is best for them - whether to receive a cash offer from Opendoor or sell on the open market with a Zillow Premier Agent partner - they can use the service as a standalone offering or in tandem with other Zillow home shopping services, such as financing through Zillow Home Loans, working with a Zillow Premier Agent partner to buy their next home, or, when it's available, closing with Zillow Closing Services. This new product experience will launch in additional markets nationwide in the coming months. "Selling a home can be stressful and full of unknowns for many people, but selling to Opendoor is simple, certain, and on the homeowner's timeline," said Brian Tolkin, Opendoor vice president of product. "An Opendoor sale means no home showings, no home prep or making repairs and none of the hassle that can come with a traditional listing. With this new Opendoor experience on Zillow, consumers can explore their selling options and choose one that meets their needs." In August 2022, Zillow and Opendoor announced a multi-year partnership, bringing together two category leaders to transform how people initiate their move. This new solution is one more of the buying and selling services available on Zillow's platform, including on-demand touring, financial and mortgage resources, as well as high-resolution listing photos, an interactive floor plan with embedded virtual tour, downloadable floor plans, and aerial photos from ShowingTime+ to make any listing stand out. It also expands the reach of Opendoor's e-commerce experience to millions of people who visit Zillow each month. About Zillow Group Zillow Group, Inc. (NASDAQ: Z and ZG) is reimagining real estate to make it easier to unlock life's next chapter. As the most visited real estate website in the United States, Zillow® and its affiliates offer customers an on-demand experience for selling, buying, renting, or financing with transparency and ease. Zillow Group's affiliates and subsidiaries include Zillow®; Zillow Premier Agent®; Zillow Home Loans™; Zillow Closing Services™; Trulia®; Out East®; StreetEasy®; HotPads®; and ShowingTime+℠, which houses ShowingTime®, Bridge Interactive®, dotloop® and interactive floor plans. Zillow Home Loans, LLC is an Equal Housing Lender, NMLS #10287 (www.nmlsconsumeraccess.org). About Opendoor Opendoor's mission is to power life's progress, one move at a time. Since 2014, Opendoor has provided people across the U.S. with a simple way to buy and sell a home. Opendoor currently operates in a growing number of markets nationwide. For more information, please visit www.opendoor.com.
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Zillow's new AI-powered natural-language search is a first in real estate
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Renters Can Now Instantly Book Apartment Tours on Zillow
Zillow is improving the challenging tour-scheduling process by enabling renters to automatically schedule tours in the same way they book restaurant reservations SEATTLE, Jan. 23, 2023 -- Zillow today announced a convenient feature which enables renters to book an apartment tour online, making the once-cumbersome process as simple as booking a restaurant reservation. More than two-thirds (71%) of recent renters reported taking up to four in-person tours, according to Zillow's 2022 Consumer Housing Trends Report. In 2021, 58% of recent renters said they preferred to schedule in-person tours online. Zillow is now allowing apartment shoppers to do just that – scheduling tours instantly, online, without the hassle and delay of having to get in touch with someone directly. With automated tour scheduling, renters are assured that they will see the apartment they're interested in at a time that works in their busy schedule, without needing to wait for a response from a property manager. Renters also receive automated email and text reminders for their appointment time. "Touring is a major milestone in the journey of finding a rental, and it's due for innovation," says Michael Sherman, vice president of Zillow Rentals. "Allowing renters to instantly book a tour removes barriers and delivers a more seamless and convenient experience for renters and property managers. Freeing up the time it takes to coordinate schedules allows renters to focus on finding their perfect place without worrying about when they'll get a chance to see it, and gives property managers valuable time back for other important tasks." Renters can now directly book tours for listings at more than 2,600 apartment buildings on Zillow, and more properties are continually adopting the technology. This functionality is made possible through Zillow's integrations with Knock® CRM and Funnel Leasing®, two leading leasing and customer relationship management platforms used by multifamily properties across the country. And soon, renters will be able to specify the type of tour they want to take (in-person, self-guided or a live virtual tour) when booking. Along with the ability to instantly book apartment tours on Zillow Rentals, the No. 1 most-visited rental network[1], renters can take advantage of other free features available now to help streamline the process. By creating a Zillow Renter Profile, renters can more quickly put their best foot forward and potentially expedite the screening process. And even before they schedule the in-person tour, renters can take an immersive virtual tour of a property using Zillow 3D Home tours to help them make a decision about which properties are worth touring in-person, and get them into their next home faster and more confidently. About Zillow Group Zillow Group, Inc. (NASDAQ: Z and ZG) is reimagining real estate to make it easier to unlock life's next chapter. As the most visited real estate website in the United States, Zillow® and its affiliates offer customers an on-demand experience for selling, buying, renting, or financing with transparency and ease. Zillow Group's affiliates and subsidiaries include Zillow®; Zillow Premier Agent®; Zillow Home Loans™; Zillow Closing Services™; Trulia®; Out East®; StreetEasy®; HotPads®; and ShowingTime+℠, which houses ShowingTime®, Bridge Interactive®, dotloop® and interactive floor plans. Zillow Home Loans, LLC is an Equal Housing Lender, NMLS #10287 (www.nmlsconsumeraccess.org). About Knock Knock®, a RealPage Company, offers an integrated suite of front office technology that provides multifamily owners and operators with the levers they need to more profitably acquire and retain high-value, long-term residents. Knock CRM empowers leasing teams with tools to accelerate successful leasing and renewal outcomes, provides marketers the data to optimize spend, and ensures executives have the business intelligence and insights needed to outperform their competitors. Learn more at www.knockcrm.com. About Funnel Funnel exists so multifamily operators don't have to pick between antiquated monopolies or single solution challengers. After decades of the status quo, operators are no more efficient, and renters still dread the process of leasing an apartment. We fixed that with an independently-owned platform that turns the entire business model on its head. Renter Management Software is a new category of connected tools built around the renter. The software delivers a consistent, connected experience from the initial inquiry through years of renewals. All this while simultaneously saving operators quantifiable money through the smaller, and happier teams that only a renter-centric platform can enable.
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New service from ShowingTime+ enables agents to deliver beautiful, dynamic listings with less hassle
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Meet a Real Life House Whisperer: Here to Help Struggling Homebuyers in Realtor.com's New Creative Campaign
This hero provides unmatched insight and guidance through his ability to communicate with houses in new :30 and :15 spots created by Erich and Kallman SANTA CLARA, Calif., Oct. 17, 2022 -- In a constantly changing housing market with conflicting advice coming from many sources, it's hard to know who to trust and where to find accurate information. Realtor.com® today introduced a real life house whisperer – here to help homebuyers navigate the tricky process with his uncanny ability to communicate with houses. Born and raised in houses, this hero can solve any home buying conundrum and is a new, trusted voice to help tell Realtor.com®'s brand story. Developed in collaboration with Erich & Kallman, the creative campaign embodies Realtor.com®'s tagline "To Each Their Home" beginning with a four spot TV campaign and continuing online across digital channels. Whenever and wherever a homebuyer is struggling, the helpful house whisperer will be there in heroic fashion, serving as an expert guide and trusted partner to help each one find their perfect home with Realtor.com® tools including the RealEstimateSM valuation data which shows three different home value estimates, the Buying Power tool which shows how much house you can afford, and many hyper-specific filters if your heart is set on a fireplace or you prefer to live on a cul-de-sac. With digital campaign extensions, the traveling house whisperer could show up anywhere he's needed, across the world wide web. While the new campaign is light-hearted, it comes at a time when the housing market is rapidly evolving and becoming increasingly challenging. Mortgage rates are at levels not seen in 20 years and home prices are hovering at all-time highs, adding hundreds of dollars to monthly payments. Home shoppers aren't sure where to turn, especially those looking to purchase their first home. Behind the hero who sweeps in to save the day, there is real value in the advice he provides for struggling homebuyers. Realtor.com® is a real estate marketplace built for everyone that provides useful housing market data, relevant news and tips and advice for homebuyers. "At Realtor.com® our mission is to be a trusted guide for consumers as they navigate the ups and downs of the housing market, something that is more important now than ever before. Real is in our name, and it's something we've always been. We're not trying to push someone toward a home they can't afford, we advocate for each and every homebuyer and help them find a home that is perfect for their family," said Mickey Neuberger, Chief Marketing Officer at Realtor.com®. "The wise house whisperer really embodies our brand voice and how we want home shoppers to think of us – as a trusted source for unbiased information, a guide throughout their journey and yes, even a renegade with a cool hat." A strong and trusted presence, the heroic house whisperer has the uncanny ability to speak to and understand homes on a level no one else can. Armed with his housing market wisdom and the Realtor.com® app, he helps demystify the homebuying process. Eric Kallman, co-founder and Chief Creative Officer at Erich and Kallman said, "The homebuying process can be an emotional roller coaster and homebuyers are dealing with a lot of noise. Realtor.com® is a trusted and reliable source that you can turn to for impartial guidance, but we needed some help from a standout spokesperson in order to illustrate that in a memorable way. The knowledgeable house whisperer is a straight-talking, sage guru who cements Realtor.com® in people's minds as the transparent guide you can trust to give you the real picture of the real estate process." In the first spot, So Many Houses, a family is overwhelmed by the sheer number of homes to choose from. The Realtor.com® house whisperer appears out of nowhere in their living room. He shows the family how to use the Realtor.com® app's detailed filters to narrow down their options to just the ones that work for their family. In the second spot, House Bitten, we learn about the Realtor.com® house whisperer's origin – when he was bitten by a house as a child. Lucky for the family struggling to understand how much home they can afford, the ever-helpful house whisperer shows them the Buying Power tool on Realtor.com® – so their young child no longer has to get a job to help pay for the new house. About Realtor.com® Realtor.com® is an open real estate marketplace built for everyone. Realtor.com® pioneered the world of digital real estate more than 25 years ago. Today, through its website and mobile apps, Realtor.com® is a trusted guide for consumers, empowering more people to find their way home by breaking down barriers, helping them make the right connections, and creating confidence through expert insights and guidance. For professionals, Realtor.com® is a trusted partner for business growth, offering consumer connections and branding solutions that help them succeed in today's on-demand world. Realtor.com® is operated by News Corp [Nasdaq: NWS, NWSA] [ASX: NWS, NWSLV] subsidiary Move, Inc. For more information, visit Realtor.com. About Erich and Kallman Erich and Kallman is an award-winning advertising agency founded by former Crispin Porter Bogusky president Steven Erich and Wieden+Kennedy and TBWA/Chiat Day veteran Eric Kallman. Their creative abilities and focus on speed has brought them partnerships with Disney+, Lucid Motors, iRobot, Dole, Great Wolf Lodge, General Mills, Hershey, Meineke Car Care, Kelly Services and New Belgium Brewing, among others. Erich and Kallman has been named to Ad Age's Agency A-List and Adweek's Fastest Growing Agencies, twice awarded Ad Age's Small Agency of The Year, and has had its work recognized by the Cannes Lions, Clio Awards, Effie Awards, ANA, D&AD, AICP Awards, and David Ogilvy Awards. Learn more at erich-kallman.com.
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Redfin Reports an Uptick in Searches and Tours Highlight Buyers' Mortgage-Rate Sensitivity
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Apartments.com Announces New 'Listing of the Future'
Reimagined listings featured on America's #1 online rental network will empower renters with detailed, unit-by-unit listing information SAN DIEGO -- Today Apartments.com, the leading online rental network in the United States, announced the launch of its Listing of the Future, an innovative new approach to listing apartments. The Listing of the Future will debut at Apartmentalize 2022 in San Diego. Since the debut of online apartment listings, renters searching for apartments in large (200 unit+) buildings have had access only to building-wide information and photos, with the majority of listings showing photos and floorplans for sample units–not the exact unit a renter is considering. With the Listing of the Future, Apartments.com will become the first online rental network to offer customers the option of presenting detailed, unit-specific information for every single unit in the community, including photos, floorplans, walkthrough videos, 3D tours, the view from the unit, and more. The Listing of the Future was developed in direct response to consumer demand. In a recent survey of 45,000 renters, Apartments.com found that 94% of renters want unit-specific floorplans and availability, while 82% say the location of a unit within a building or community matters and 63% are interested in the unit's view. The Listing of the Future provides all of this information, eliminating time consuming back and forth between prospective renters and property managers and generating higher quality leads for each listing. "Since 2014, Apartments.com has been committed to providing renters with the highest-quality listing data and the best search experience," said Stuart Richens, Vice President, Product & Operations, Apartments.com. "The Listing of the Future is the most significant innovation in online apartment search since we launched the new Apartments.com 8 years ago, and we're thrilled to announce its launch and celebrate with the multifamily industry at Apartmentalize. We're confident that our new, detailed listings will help consumers make better leasing choices while providing property managers with higher-quality leads." Apartments.com piloted the Listing of the Future with several leading property management companies, and the new unit-level listings are live for a number of large properties in Minneapolis, Boston, and San Francisco. The Listing of the Future is now available for all Apartments.com clients. Visit ListingoftheFuture.com to view these listings and learn more. About CoStar Group, Inc. CoStar Group, Inc. (NASDAQ: CSGP) is a leading provider of online real estate marketplaces, information and analytics. Founded in 1987, CoStar conducts expansive, ongoing research to produce and maintain the largest and most comprehensive database of commercial real estate information. Our suite of online services enables clients to analyze, interpret and gain unmatched insight on commercial property values, market conditions and current availabilities. STR provides premium data benchmarking, analytics and marketplace insights for the global hospitality industry. Ten-X provides a leading platform for conducting commercial real estate online auctions and negotiated bids. LoopNet is the most heavily trafficked commercial real estate marketplace online. Apartments.com, ApartmentFinder.com, ForRent.com, ApartmentHomeLiving.com, Westside Rentals, AFTER55.com, CorporateHousing.com, ForRentUniversity.com and Apartamentos.com form the premier online apartment resource for renters seeking great apartment homes and provide property managers and owners a proven platform for marketing their properties. Homesnap is an industry-leading online and mobile software platform that provides user-friendly applications to optimize residential real estate agent workflow and reinforce the agent-client relationship. Homes.com offers real estate professionals advertising and marketing services for residential properties. Realla is the UK's most comprehensive commercial property digital marketplace. BureauxLocaux is one of the largest specialized property portals for buying and leasing commercial real estate in France. CoStar Group's websites attract tens of millions of unique monthly visitors. Headquartered in Washington, DC, CoStar Group maintains offices throughout the U.S., Europe, Canada and Asia. From time to time, we plan to utilize our corporate website, www.costargroup.com, as a channel of distribution for material company information. For more information, visit www.costargroup.com. About Apartments.com Apartments.com is the leading online apartment listing website, offering renters access to information on more than 1,000,000 available units for rent. Powered by CoStar, the Apartments.com network of sites includes Apartments.com, ApartmentFinder.com, ApartmentHomeLiving.com, Apartamentos.com, WestsideRentals.com, ForRent.com, ForRentUniversity.com, After55.com and CorporateHousing.com. Apartments.com is supported by the industry's largest professional research team, which has visited and photographed over 500,000 properties nationwide. The team makes over one million calls each month to apartment owners and property managers, collecting and verifying current availabilities, rental rates, pet policies, fees, leasing incentives, concessions, and more. Apartments.com offers more rental listings than any other apartments website, and innovative features including a drawing tool that allows users to define their own search areas on a map, and a "Travel Time" feature that lets users search for rentals in proximity to a specific address. Apartments.com creates easy access to its listings through a responsive website and iOS and Android apps, and provides unmatched exposure for its advertisers through an intuitive name, strategic search engine placements and innovative emerging media. The Apartments.com network reaches millions of renters nationwide, driving both qualified traffic and highly engaged renters to leasing offices.
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Zillow expands and improves AI-powered interactive tours, helping home shoppers move with speed and confidence
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Realtor.com Acquires UpNest
UpNest's platform allows people to compare agents and select the one that's best for their situation; acquisition advances Realtor.com's seller strategy SANTA CLARA, Calif., June 8, 2022 -- Move, Inc., the operator of Realtor.com, one of the most visited real estate sites in the U.S., announced today it has acquired San Mateo, Calif.-based UpNest. UpNest operates a marketplace that connects home sellers with highly qualified local agents who compete for their business. Move, Inc. is a subsidiary of News Corp. More than 5 million homes are sold each year, according to 2018-2022 data from the National Association of Realtors®, and 9 out of 10 sellers use an agent to assist them in the transaction (NAR 2021 Profile of Home Buyers and Sellers). Realtor.com® already connects many of these home sellers with agents who can help them through the ReadyConnect Concierge℠ referral network. The UpNest acquisition will help Realtor.com® further expand its services and support for home sellers and the agents and brokers who can help them succeed. "Our open marketplace approach is all about empowering people with choices. While some of our competitors try to funnel buyers, sellers and real estate professionals into a specific set of services in a closed system, Realtor.com helps homeowners choose how they want to find and connect with an agent, and agents and brokers can decide which methods work best for them," said Realtor.com® CEO David Doctorow. "UpNest has a proven track record of successfully connecting homeowners looking to sell with the right agent for them, and we believe that its innovative model complements our existing ReadyConnect Concierge℠ program." Consumers who submit leads through UpNest's marketplace receive proposals from three to five agents within 12 hours. Those consumers can then decide to contact and interview any of those agents and select the agent they believe can best support them. Since launch, approximately 1 million agent proposals have been submitted on UpNest's marketplace, representing reputable brokerages such as Keller Williams, Re/Max, Compass, and many more. Sellers who prefer to be connected directly with an agent in Realtor.com®'s ReadyConnect Concierge℠ network can do so directly from the "List your home with an agent" link on the Sell tab on the Realtor.com® landing page. ReadyConnect Concierge℠ applies a proven process to screen and convert online leads, and 7 out of 10 of Realtor.com®'s concierge customers have said the program was critical or important to their business. More than 190,000 agents and 20,000 brokers in all 50 states participate in ReadyConnect Concierge℠. Realtor.com® also connects sellers with agents through Seller's Marketplace. Nearly a dozen companies in the Seller's Marketplace offer selling options that allow homeowners to sell their homes to an iBuyer; buy now, sell later; sell now, move later; or access equity. Visitors can compare the selling options available in their area, including listing their home on the open market with an agent. "Realtor.com has been growing momentum among seller audiences with products like Seller's Marketplace and MyHome," said Doctorow. "The addition of UpNest to our stable of seller-focused offerings is a key element of our strategy to deliver the best experience and value to home sellers as well as our agent and broker customers." "UpNest has helped hundreds of thousands of people sell their homes with the help of top agents over the past eight years," said UpNest Founder and CEO Simon Ru. "We're excited to join the Realtor.com® family. Realtor.com®'s audience reach and strong customer base will help us connect even more sellers with the agents who can best help them." Simon Ru and the company's 50+ person team will join Move, Inc. Terms of the acquisition were not made public. About Realtor.com® Realtor.com® makes buying, selling, renting and living in homes easier and more rewarding for everyone. Realtor.com® pioneered the world of digital real estate more than 25 years ago, and today through its website and mobile apps offers a marketplace where people can learn about their options, trust in the transparency of information provided to them, and get services and resources that are personalized to their needs. Using proprietary data science and machine learning technology, Realtor.com® pairs buyers and sellers with local agents in their market, helping take the guesswork out of buying and selling a home. For professionals, Realtor.com® is a trusted provider of consumer connections and branding solutions that help them succeed in today's on-demand world. Realtor.com® is operated by News Corp [Nasdaq: NWS, NWSA] [ASX: NWS, NWSLV] subsidiary Move, Inc. For more information, visit Realtor.com. About Move, Inc. Move, Inc., a subsidiary of News Corp [Nasdaq: NWS, NWSA] [ASX: NWS, NWSLV], operates a family of websites and mobile experiences for consumers and professionals, including Realtor.com®. Move licenses the Realtor.com URL from the National Association of REALTORS®. Move also offers software products and services to help real estate professionals serve their clients and grow their business, including ListHub™, the nation's leading listings syndicator and centralized intelligence platform for the real estate industry. About UpNest Launched in 2013, UpNest is a real estate agent marketplace that matches home buyers and sellers with top local agents who compete for their business. Buyers and sellers receive personalized quotes offering competitive listing commissions, buyer refunds (when applicable), and services. UpNest was ranked on INC 500 Fastest Growing Private Companies and on Deloitte Tech 500.
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Realtor.com Now Helps You Understand a Home's Wildfire Risk
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Zillow 3D Home tours now are automatically shared to Redfin
Integration provides immersive virtual tour experience regardless of platform SEATTLE, May 12, 2022 -- Zillow 3D Home tours and interactive floor plans are now automatically shared to Redfin. Real estate agents now have the ability to quickly upgrade all their listings with best-in-class immersive virtual tours across platforms, allowing home shoppers on both sites to explore their targeted house with outstanding clarity. "Zillow's goal is to give agents the best tools to allow home buyers the power to visualize themselves in a new place, regardless of what site they choose to browse with," said Josh Weisberg, VP of Zillow's Rich Media Experience team. "Customers have dramatically raised their expectations for a virtual home shopping experience over the past two years. This technology allows agents and photographers to meet those expectations with a seamless, immersive tour experience that is easily made and shared." Previously, agents needed to manually enter a 3D Home link in order for their listings to appear on Redfin. Now, Zillow will automatically syndicate agents' 3D Home tours to listings on Redfin, and will include an option to opt out if desired. Additional automatic syndications to more real estate websites and MLSs are coming soon. 3D Home tours benefit customers, agents, photographers Zillow's free-to-build tours combine ultra-clear, 360-degree views with easy navigation and interactive floor plans that show shoppers where they are in the house, the camera's direction and perspective, and the room's dimensions. In today's fast-paced real estate market — where listings linger a median of just nine days before going pending — house hunters need to be able to efficiently evaluate homes and decide where to focus their energy. Using virtual tours, customers can quickly winnow their options and gain a leg up on the competition. "My job is to make homes stand out — to build excitement about my listing and generate the best possible offer for my sellers," said Georgia Stevens, managing broker at Compass and past president of Seattle King County Realtors. "The agent with the best tools wins, and Zillow's tools make it so easy to navigate the floor plan, understand exactly what you're looking at and imagine how you'd live in that home. Perspective is everything. This is what makes a buyer call their agent and say, 'This is the home I want to see.'" Zillow's 3D Home tour provides agents a cost-effective way to showcase listings and generate more leads, while photographers benefit from additional opportunities to capture listings content. Homes on Zillow that included 3D Home tours saw improved performance compared to those without, earning 81% more views and being saved by buyers 53% more often. About Zillow Group Zillow Group, Inc. (NASDAQ: Z and ZG) is reimagining real estate to make it easier to unlock life's next chapter. As the most visited real estate website in the United States, Zillow® and its affiliates offer customers an on-demand experience for selling, buying, renting or financing with transparency and ease. Zillow Group's affiliates and subsidiaries include Zillow®, Zillow Premier Agent®, Zillow Home Loans™, Zillow Closing Services™, Trulia®, Out East®, ShowingTime®, Bridge Interactive®, dotloop®, StreetEasy® and HotPads®. Zillow Home Loans, LLC is an Equal Housing Lender, NMLS #10287 (www.nmlsconsumeraccess.org).
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Down Payment Resource teams up with Realtor.com to Help Home Shoppers Find Homebuyer Assistance Programs
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America's favorite pastime, Zillow surfing, is now a group sport with SharePlay on iPhone and iPad
Zillow announces new feature that enables home shoppers to browse listings, photos and maps together on FaceTime SEATTLE, Dec. 21, 2021 -- Americans love to Zillow surf -- most of them alongside someone else -- and now they have a new way to do it. Using the Zillow app on an iPhone or iPad, home shoppers are now able to search and browse for-sale home and rental listings in a seamless, synchronous experience together with family, friends or a real estate agent. Collaborative shopping is enabled by a new feature for FaceTime called SharePlay. During a FaceTime call, Zillow app users can start a SharePlay session in order to search together, explore maps and view listing photo galleries in sync on Apple mobile devices. SharePlay is available to anyone on an iPhone or iPad running iOS 15.1 or iPadOS 15.1 or later. "Whether you're shopping for a home or a rental, this new feature makes it easier and a lot more fun," says David Beitel, Zillow chief technology officer. "The ability to browse together on separate mobile phones allows people to take their Zillow surfing to the next level. It's also a great new way for real estate agents to connect with customers and guide them in their home-shopping journeys." According to customer research, 86% of Zillow users report shopping with a partner, spouse or housemate. That's why Zillow provides tools that make shopping with others simple, such as the Shopping Partner feature, which allows each user to see another's saved homes and tags on the "saved homes" tab. SharePlay powers collaboration that happens in real time and allows input from loved ones that can help buyers winnow their options and save time. Home shoppers, especially millennials, value input from others. Zillow research finds most millennial and Generation Z home shoppers say they discuss their housing decisions with parents (71%) and friends (61%). Among millennials and Gen Z homeowners, a majority say they chose not to buy a particular home because of the opinion of a significant other (60%) or a parent (54%). "This new feature is the perfect addition to the suite of technology-based tools — which includes Zillow 3D Home tours and interactive floor plans — Zillow provides to help make people's moving journey easier, less stressful and more fun," says Beitel. About Zillow Group Zillow Group, Inc. (NASDAQ: Z and ZG) is reimagining real estate to make it easier to unlock life's next chapter. As the most visited real estate website in the United States, Zillow® and its affiliates offer customers an on-demand experience for selling, buying, renting or financing with transparency and ease. Zillow Group's affiliates and subsidiaries include Zillow®, Zillow Offers®, Zillow Premier Agent®, Zillow Home Loans™, Zillow Closing Services™, Zillow Homes, Inc., Trulia®, Out East®, ShowingTime®, Bridge Interactive®, dotloop®, StreetEasy® and HotPads®. Zillow Home Loans, LLC is an Equal Housing Lender, NMLS #10287 (www.nmlsconsumeraccess.org).
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Zillow Adds Down Payment Assistance Information to For Sale Listings
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NEW: Get Boosted on Homes.com with Homesnap Pro+
Homes.com and Homesnap are now part of the same family at CoStar Group, and it's time to celebrate our first collaborative feature: Agents who upgrade to Homesnap Pro+ will now receive the added benefit of a boosted profile on Homes.com. Now, when prospects look for a real estate agent, Pro+ members get priority placement in the Homes.com agent search directory. Being at the top of the list means more eyeballs, leads, and local awareness. You'll also have your Homes.com profile enriched with Google reviews, review ratings, and agent stories, so prospective clients can see you're a top agent with a great reputation. Overall, Pro+ agents who get boosted on Homes.com will: Reach a high volume of high-intent consumers Showcase their reputation with an enriched agent profile Earn more leads We're investing tens of millions of dollars to surge traffic on Homes.com, so upgrading to Pro+ is an incredible chance to get ahead of your competition. 1. Reach a High Volume of High-Intent Consumers As an agent, you face the imperative of reaching more consumers in order to get new leads and clients. Getting boosted at Homes.com is a perfect way to accomplish those goals. The statistics make it clear just how valuable Homes.com users are: 85% of Homes.com visitors who are planning to sell have not yet selected a listing agent. 73% of buyers on Homes.com have not yet selected a real estate professional. 56% of buyers on Homes.com plan to move in the next six months. All this means that by being boosted on Homes.com, you have the opportunity to reach buyers and sellers who are actively looking for agents. As a bonus, most of the consumers sifting through agent profiles are looking to move soon — meaning that the leads you acquire will likely be ready-to-transact without too much nurturing on your end. 2. Showcase an Enriched Agent Profile Having a profile that shows up at the top of Homes.com is valuable in and of itself. But part of what makes the opportunity to get boosted on Homes.com so beneficial for agents is that the priority placement is coupled with an enriched profile that shows your five-star Google reviews, review rating, Google posts, agent stories, photos, and business hours and information. With a profile enriched by your Pro+ information, you're able to showcase your real estate chops to high-intent, high-value buyers and sellers. By getting boosted on Homes.com, you're not just positioning yourself as one of the first listed agents. An enriched agent profile means that you're also establishing yourself as a top-tier agent who has effectively done business for prior customers and is ready to take on more. 3. Earn More Leads When you reach valuable customers and present them with an enriched agent profile, you're positioning yourself to earn more leads. As we preach constantly, earning leads is the lifeblood of any agent's business. As traffic surges on Homes.com, agents who use it will reach more and more high-intent leads and will be better and better positioned than their competitors. Don't miss out: Upgrade to Pro+, get boosted on Homes.com, and instantly reach more buyers and sellers. To view the original post, visit the Homesnap blog.
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An Easier Way to Organize Your Home Search: Partners and Roommates Can Now Search Together on Realtor.com
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CoStar Group to Acquire Residential Listing Site Homes.com
Acquisition Expands CoStar's Effort to Provide Digital Tools and Advertising Solutions That Support Residential Real Estate Agents and Their Customers WASHINGTON -- April 14, 2021 - CoStar Group, Inc., the leading provider of commercial real estate information, analytics and online marketplaces, announced today that it has reached a definitive agreement to acquire Homes.com, a division of Dominion Enterprises, for $156 million in cash. Homes.com is a well-recognized residential property listing and marketing portal that supports over 500,000 residential agents and brokers in the home sale process. Approximately 5 million people visit the Homes.com website each month to search nearly 1.8 million residential property listings. Homes.com provides advertising and marketing services to residential brokers and agents based on listing feeds that cover more than 90% of all Multiple Listing Services (MLS) subscribers in the United States. The company is headquartered in Norfolk, Virginia. "We are excited to welcome the Homes.com team to the CoStar family," said Andrew C. Florance, Founder and Chief Executive Officer of CoStar Group. "We believe that the acquisition of Homes.com is highly complementary alongside Homesnap, the industry-leading workflow and marketing platform for residential real estate agents that we acquired in December last year. The combination of Homes.com's online portal and consumer traffic with Homesnap's powerful mobile tools and highly effective agent marketing solutions has the potential to create a differentiated service that uniquely focuses on selling a house faster and at a better price, rather than just trying to take agent fees." "Unfortunately," continued Florance, "current residential listing sites do not serve the interests of homeowners or their agents as they focus on selling advertisements on top of agent listings and increasingly offer competing brokerage services. These sites generate a portion of their revenue from directing potential homebuyers away from the listing agents to unrelated buyer agents that are advertising on top of listing agent listings. This is a practice we plan to no longer continue. Our plan in bringing Homesnap and Homes.com together is to help agents market their listings in support of the ‘your listing, your lead' philosophy – which stands in contrast to most players in the industry." "The Homes.com team and I are looking forward to working with our new colleagues at CoStar," said Dave Mele, President of Homes.com. "Together we will be dedicated to growing the Homes.com brand and building innovative solutions that expand the marketing options available to consumers and their agents." The transaction is expected to close in the first half of 2021, subject to customary closing conditions and regulatory review. We anticipate the acquisition of Homes.com will contribute approximately $5-10 million in incremental revenue to CoStar Group in the second half of 2021, subject to transaction timing. CoStar Group plans to provide additional information about the Homes.com acquisition during the first quarter 2021 financial results conference call scheduled for April 27, 2021.
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Realtor.com Adds Knock's Home Swap to Seller's Marketplace
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Realtor.com Acquires Avail
Online property management platform streamlines rental process for DIY landlords and tenants; acquisition advances realtor.com®'s rentals strategy SANTA CLARA, Calif., Dec. 15, 2020 -- Move, Inc., the operator of realtor.com®, a leading online destination for real estate services, announced today it has acquired Chicago-based Avail, a platform that improves the renting experience for do-it-yourself landlords and tenants with online tools, educational content, and world-class support. Move, Inc. is a subsidiary of News Corp. Residential rentals comprise a large market in the U.S.; according to an analysis of American Community Survey data from the U.S. Census Bureau, people spend more than $500 billion per year on rent in this country, and DIY landlords (landlords with 1-20 units, often in addition to a full-time job) own and manage about three quarters of all the rentals in the U.S. The acquisition helps realtor.com® further expand into the rental space, extend its support for landlords, augment current rental listing content, grow its audience and build brand affinity and long-term relationships with renters. The Avail online and mobile platform brings together the workflow tools that help independent landlords manage rental properties more easily and efficiently, almost all of which are free; more than 90 percent of landlords use the Avail free product, while some landlords upgrade for premium functionality and customizations. Landlords use the Avail platform to create and market rental listings, screen applicants, access state- and city-specific lease agreements, process payments and track maintenance requests. The platform also offers tools for renters, including easy ways to complete rental applications, sign leases, pay rent, submit maintenance requests and access related products and services like renters insurance. "This acquisition is a key part of our strategy to make finding a home easier and more rewarding," said David Doctorow, CEO of realtor.com®. "We believe that Avail is uniquely positioned to meet the needs of the DIY landlords and tenants in a large, growing and underserved market. By combining Avail's rentals listing content and easy-to-use tools with realtor.com®'s large audience, consumer experience platform and insights, we believe we can deliver more value to DIY landlords and tenants. I'm excited about what the tremendous team at Avail will add to the talented staff here at realtor.com®." Avail is experiencing incredible growth in the market despite the Coronavirus pandemic, as more landlords move their rental businesses online and consumers look for contactless rental opportunities, especially with online rent payments. "We are excited about joining the team at realtor.com®, and see this acquisition as a tremendous opportunity for our customers," said Avail CEO Ryan Coon. "Leveraging realtor.com®'s industry expertise and scale will allow us to expand our platform capabilities and offerings so we can continue to deliver high-quality services, tools and education to even more landlords and tenants." Coon, Avail co-founder Laurence Jankelow and the company's 30+ person team will join Move, Inc. Terms of the acquisition were not made public. About realtor.com® Realtor.com® makes buying, selling, renting and living in homes easier and more rewarding for everyone. Realtor.com® pioneered the world of digital real estate more than 20 years ago, and today through its website and mobile apps is a trusted source for the information, tools and professional expertise that help people move confidently through every step of their home journey. Using proprietary data science and machine learning technology, realtor.com® pairs buyers and sellers with local agents in their market, helping take the guesswork out of buying and selling a home. For professionals, realtor.com® is a trusted provider of consumer connections and branding solutions that help them succeed in today's on-demand world. Realtor.com® is operated by News Corp [Nasdaq: NWS, NWSA] [ASX: NWS, NWSLV] subsidiary Move, Inc. under a perpetual license from the National Association of REALTORS®. For more information, visit realtor.com. About Move, Inc. Move, Inc., a subsidiary of News Corp [Nasdaq: NWS, NWSA] [ASX: NWS, NWSLV], operates a family of websites and mobile experiences for consumers and professionals, including realtor.com®. Move also offers software products and services to help real estate professionals serve their clients and grow their business, including ListHub™, the nation's leading listings syndicator and centralized intelligence platform for the real estate industry; and Top Producer® Systems. About Avail Founded in 2012, Avail is the first and only online platform for independent landlords and tenants that provides the tools, education, and support to make renting easy. Landlords across the U.S. use Avail to advertise vacant units, request rental applications and credit reports, sign leases, and collect rent — all online. Learn more at www.avail.co.
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CoStar Group Agrees to Acquire Homesnap, a Digital Residential Real Estate Solutions Provider Used by 300,000 Agents Responsible for More Than Half of All US Residential Real Estate Sales
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Realtor.com Helps Home Shoppers Understand a Property's Flood Risk
For-sale and off-market properties across the contiguous U.S. now include Flood Factor from First Street Foundation and FEMA flood data SANTA CLARA, Calif., Aug. 26, 2020 -- To help consumers better understand flood risk and take necessary precautions, realtor.com now includes flood risk information on for-sale and off-market properties. Properties now display a Flood Factor from First Street Foundation, a nonprofit research and technology group, which is a score between one and 10 that represents its cumulative risk of flooding over a 30-year mortgage. Properties also display their FEMA Flood Zone, providing realtor.com users with a comprehensive understanding of their flood risk. This first-of-its-kind data integration on realtor.com® will give home shoppers and homeowners easy access to previously hard-to-find information about flood risk. Users can also drill down for additional details on past, present and future risk, and explore the interactive flood map. "Historically, determining a property's flood risk was an onerous process -- in some cases, potential buyers would have no idea a property was in a flood zone until it was flagged by the mortgage company prior to closing, or in some cases not at all," said Leslie Jordan, senior vice president of product, realtor.com® . "By surfacing this information upfront, consumers can avoid surprises and have all the information they need to make informed decisions and feel confident about the home buying process." First Street Foundation has developed the industry's most comprehensive, climate adjusted flood risk model, assessing flood risk at the individual property level today and in the future throughout the continental U.S. The model incorporates local adaptation, includes areas not currently mapped by FEMA, and assesses risk from four types of flooding events, including riverine, rainfall, storm surge, and tidal sources. The model addresses the reality that these sources have been, and continue to be, impacted in different ways by a changing environment. The First Street Foundation Flood Model was produced in partnership with more than 80 of the world's leading hydrologists, researchers and data scientists and has been reviewed by some of the world's leading research institutions. FEMA Flood Maps are the official public source for flood hazard information produced in support of the National Flood Insurance Program. A property that is in a Special Flood Hazard Area is identified as having flood, mudflow or flood-related erosion hazards and requires mandatory purchase of flood insurance. In order to make the most informed decisions, home shoppers should consider multiple sources of data and have a discussion with their real estate agent. "Integrating Flood Factor on realtor.com® provides millions of current and future homeowners with a comprehensive, accessible understanding of a property's flood risk due to a changing environment over the life of a 30-year mortgage," said Matthew Eby, executive director of First Street Foundation. "By democratizing access to this information, First Street Foundation is helping homeowners protect what is likely their largest, most valuable asset: their home." Realtor.com® aims to provide consumers with as much information as possible so they can feel confident in their real estate decisions. By better understanding a property's risk of flood, homeowners can protect their home with flood insurance and other precautionary measures. Realtor.com®'s new flood data can help reduce flood-related surprises at the closing table. Agents and brokers can use this valuable information to provide additional context, guidance and insights to the buyers and sellers they work with. Professionals can use both the FEMA and Flood Factor™ data on realtor.com® to help reduce the number of clients who buy high-risk properties by surprise or list properties before mitigating the risk by helping their buyer and seller clients perform due diligence and increase confidence in real estate markets, particularly where FEMA does not currently map. Flood risk data is now available on realtor.com® web, mobile web, iOS and Android apps. For more information on Flood Factor and a free online flood data visualization, visit floodfactor.com. About realtor.com® Realtor.com® makes buying, selling and living in homes easier and more rewarding for everyone. Realtor.com® pioneered the world of digital real estate 20 years ago, and today through its website and mobile apps is a trusted source for the information, tools and professional expertise that help people move confidently through every step of their home journey. Using proprietary data science and machine learning technology, realtor.com® pairs buyers and sellers with local agents in their market, helping take the guesswork out of buying and selling a home. For professionals, realtor.com® is a trusted provider of consumer connections and branding solutions that help them succeed in today's on-demand world. Realtor.com® is operated by News Corp [Nasdaq: NWS, NWSA] [ASX: NWS, NWSLV] subsidiary Move, Inc. under a perpetual license from the National Association of REALTORS®. For more information, visit realtor.com.
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Realtor.com Now Gives You Options to Sell Your Home, Your Way
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Realtor.com Weekly Recovery Report: Record Breaking Traffic Signals Summer Buying Season is Here
But buyers continue to face significant headwinds of record-low inventory SANTA CLARA, Calif., July 9, 2020 -- Summer home buying season is off to a roaring start. As buyers flooded into the market, realtor.com monthly traffic hit an all-time high of 86 million unique users in June 2020, breaking May's record of 85 million unique users. Realtor.com® daily traffic also hit its highest level ever of 7 million unique users on June 25, signaling that despite the global pandemic buyers are ready to make a purchase. The realtor.com® Housing Market Recovery Index reached 97.8 nationwide for the week ending July 4, posting the largest weekly increase since the index was introduced. The week's 2.1 point increase over the prior week brings the index just 2.2 points below the pre-COVID baseline. However, supply remains the biggest factor slowing the recovery; total listings remain 31 percent lower than last year and more listings will need to enter the market for sustained improvement in home sales. "The consistent, record-level homebuyer interest we've detected on realtor.com® over the last five weeks is setting up the tightest summer homebuying season on record," said Javier Vivas, director of economic research for realtor.com®. "All-time low mortgage rates and easing job losses have boosted buyer confidence back to pre-pandemic levels. With supply at record lows , the backlog of demand portends increased competition and a seller's market in the weeks ahead. While buyers are back, growth in home sales this summer will be constrained by the slow return of sellers and the limited amount of homes hitting the market. Key Findings: Local Recovery: Regionally, the West (index 104.4) continues to lead the recovery with the overall index now visibly above the pre-COVID benchmark. The Northeast (index 102.1) also surpassed the recovery baseline last week, and continues to improve. The South (index 96.4) and Midwest (index 95.4) are still lagging but are now back on a steady recovery path. Locally, an additional two markets have crossed the recovery benchmark this week, taking the total number of markets above the January baseline to 14, the highest since the early pandemic period. The overall recovery index is showing greatest recovery in Boston, San Francisco, Denver, Philadelphia, and Los Angeles, with growth in demand and the pace of sales surpassing pre-COVID benchmarks. Total inventory was down 31 percent. The number of homes for sale dropped over last week again even though new listings are improving. More home buyers are taking advantage of low mortgage rates and putting a dent in inventory. New listings are down 4 percent. Fourth of July celebrations falling on a weekend as opposed to midweek boosted the natural pace of new listings. However, we expect the improvement to return to last week's level next week. More sellers will need to enter the market to see sustained improvement during this summer. Median listing prices continue growing at 6.2 percent over last year, faster than the pre-COVID pace. Time on market is now just three days slower than last year as the still-limited number of homes for sale forces buyers to make faster decisions than in the early pandemic period. The market is picking up speed given the surge in buyers but still limited in home sellers. Realtor.com® Recovery Index by Metro Weekly listings data Weekly Recovery index data Methodology: The Weekly Housing Index leverages a weighted average of realtor.com® search traffic, median list prices, new listings, and median time on market and compares it to the January 2020 market trend, as a baseline for pre-COVID market growth. The overall index is set to 100 in this baseline period. The higher a market's index value, the higher its recovery and vice versa. About realtor.com® Realtor.com® makes buying, selling and living in homes easier and more rewarding for everyone. Realtor.com® pioneered the world of digital real estate 20 years ago, and today through its website and mobile apps is a trusted source for the information, tools and professional expertise that help people move confidently through every step of their home journey. Using proprietary data science and machine learning technology, realtor.com® pairs buyers and sellers with local agents in their market, helping take the guesswork out of buying and selling a home. For professionals, realtor.com® is a trusted provider of consumer connections and branding solutions that help them succeed in today's on-demand world. Realtor.com® is operated by News Corp [Nasdaq: NWS, NWSA] [ASX: NWS, NWSLV] subsidiary Move, Inc. under a perpetual license from the National Association of REALTORS®. For more information, visit realtor.com.
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Homes.com Launches New Agent Profile Page
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Homes.com Traffic Trends Point to Emerging Recovery
A mere five months after the world was introduced to COVID-19, the impact has already left a permanent mark on each of us. Historical viewpoints describing this unusual period will be formed based on the stories currently being recorded and archived for future generations. While the historical impact will be measured over years, the economic impact is being felt in real time. Unprecedented business shutdowns and historic job losses have interrupted economic activity across nearly every industry. Some will recover more quickly than others. Fortunately we are already seeing signs of housing demand being unleashed and an early recovery emerging. The three traffic metrics we monitor most closely at Homes.com are site visits, engagement, and requests for information. The first variable, site visits, is the equivalent of customers walking through our door, while engagement measures their activity on the site, including page views. Strong metrics in these first two categories typically result in increased requests for information, driving business to our broker and agent advertising partners. During the peak of stay-at-home orders, weekly visits to Homes.com declined by as much as 35%, measured against the weeks leading up to the outbreak. This is a significant decline, especially during the time of year when housing demand typically picks up for the spring and summer. Thankfully, the bounce back seems to have occurred as quickly as the decline. Accurately measuring pent up demand is an inexact science, but it appears to be accelerating an emerging recovery. The following analysis shows the decline and recovery of Homes.com traffic measured against the "Pre-Pandemic Phase" from February 3rd through March 8th, the 5-week period leading up to widespread stay-at-home orders. Interestingly, while the number of customers walking through our doors at Homes.com declined by nearly a quarter during the Outbreak Phase, site engagement remained fairly high, dropping by only 4%, as requests for information, a measure of intent to buy in the near term, fell by 13%. This early trend of steady site engagement proved to be a strong indicator of pent up demand. As traffic returned during the Recovery Phase, and is now flat with the Pre-Pandemic level, engagement has soared by 15%, and intent to buy in the near term is back to slightly above Pre-Pandemic levels. Also encouraging, first time mortgage applications are up 9% year over year, after being down 35% just six weeks ago. During conventional economic cycles, pent up demand builds during a recession alongside high savings rates. Once confidence returns and a recovery starts, pent up demand is released and consumers spend more. While this is certainly not a conventional cycle, these Homes.com metrics are a strong indication that pent up demand is driving a recovery of housing activity: a positive sign we are heading towards a promising summer season for the real estate industry. To view the original post, visit the Homes.com blog.
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New Virtual Tours on Homes.com
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Realtor.com Connects Homeowners with Options to Sell Now, Move Later
Realtor.com users can now evaluate EasyKnock options to access their house value while remaining in their home during uncertain times SANTA CLARA, Calif., April 23, 2020 -- The COVID-19 crisis has prompted the need for 9 percent of consumers to unexpectedly move to a new home within the next six months, according to a recent consumer survey from realtor.com. In an effort to provide more flexibility to consumers impacted by the crisis, realtor.com is working with EasyKnock, a provider of "sell now, move later" options which enable consumers to access the value of their home without having to move right away. As part of this solution, realtor.com® users will be able to quickly determine their eligibility for, and likely proceeds from, two EasyKnock programs -- Sell and Stay and MoveAbility. Sell and Stay offers longer term lease options and the opportunity to buy back the home, while MoveAbility is aimed at homeowners who would like to move but haven't found their new home yet. Through the programs, EasyKnock purchases the home for the full appraised value with a combination of cash and an option, and closes on average within 21 days. Homeowners can choose to rent the home back for as long as they'd like. When the time comes, the consumer gives EasyKnock the go-ahead to sell the home on the open market and can receive any additional proceeds when the sale closes. "The COVID-19 crisis has had a profound impact on the job market which may lead some families to make extremely difficult decisions," said Todd Callow, vice president, product management, realtor.com®. "As part of our mission to provide consumers with all of the available information to help make informed decisions, realtor.com® will inform consumers about EasyKnock's options so they can determine if the programs are a good fit for their financial and housing needs." Realtor.com® has launched a dedicated site with information, resources and tools to help consumers navigate these uncertain times. Additionally, realtor.com® has made a series of product updates to help consumers get as much information and detail as possible about a property without physically visiting. This includes more 3D tours, video chats and access to Livestream Open Houses. To learn more, go to https://www.realtor.com/covid-19/ About realtor.com® Realtor.com® makes buying, selling and living in homes easier and more rewarding for everyone. Realtor.com® pioneered the world of digital real estate 20 years ago, and today through its website and mobile apps is a trusted source for the information, tools and professional expertise that help people move confidently through every step of their home journey. Using proprietary data science and machine learning technology, realtor.com® pairs buyers and sellers with local agents in their market, helping take the guesswork out of buying and selling a home. For professionals, realtor.com® is a trusted provider of consumer connections and branding solutions that help them succeed in today's on-demand world. Realtor.com® is operated by News Corp [Nasdaq: NWS, NWSA] [ASX: NWS, NWSLV] subsidiary Move, Inc. under a perpetual license from the National Association of REALTORS®. For more information, visit realtor.com.
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Attend an Open House without Leaving Your Couch
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Buying, Selling or Just Curious: Realtor.com Helps You Determine What a Home is Worth
Estimated home values from three highly respected sources now available on for-sale and off-market homes SANTA CLARA, Calif., March 12, 2020 -- To help provide consumers with the information they need to make confident choices, realtor.com announced today that it now displays estimated property values from three widely respected sources on for-sale and off-market properties. Realtor.com is the only national home search site to offer a range of values from third party sources. To provide more insight into a home's value, realtor.com® is partnering with the same trusted data providers used by lenders and insurance companies to estimate a property's value. While not an appraisal, this data will empower consumers to make more informed and confident decisions when buying or selling a home. "A home is often a person's largest asset, so it's natural to wonder what it is worth. Additionally, everyone wants to make sure they're getting a fair deal when buying or selling," said Todd Callow, vice president, product management, realtor.com®. "By providing consumers with multiple estimates from the same sources that financial institutions rely on to estimate a home's value, we are able to offer a broader set of data to help our users make informed decisions about buying and selling homes." Many factors go into accurately estimating the value of a home including location, size, finishes, school districts and much more; so, property estimates can vary from one source to the next. Although no automated model is 100 percent accurate, providing data from multiple sources, each with their own unique algorithms, enables consumers to have a more complete picture of home value. While these data sources add a layer of transparency and show consumers the information often only available to financial institutions, they are not a replacement for the value gained from speaking to a local real estate professional. In addition to being included on for-sale listings, the values will also appear in the My Home portal, realtor.com®'s dashboard for homeowners to track everything about their home including value, equity and mortgage, all in one place. This will further help homeowners to understand the value of their home and make decisions about refinancing, remodeling, neighborhood changes and more. Realtor.com® is a trusted source for accurate and transparent real estate information and listings. These home value estimates add an important data point from which consumers can more easily buy and sell with confidence. Home values are now available for web and mobile web with iOS and Android coming soon. To see the new home values, visit the My Home portal or property listings on realtor.com®. To learn more visit: realtor.com/estimates. About realtor.com® Realtor.com® makes buying, selling and living in homes easier and more rewarding for everyone. Realtor.com® pioneered the world of digital real estate 20 years ago, and today through its website and mobile apps is a trusted source for the information, tools and professional expertise that help people move confidently through every step of their home journey. Using proprietary data science and machine learning technology, realtor.com® pairs buyers and sellers with local agents in their market, helping take the guesswork out of buying and selling a home. For professionals, realtor.com® is a trusted provider of consumer connections and branding solutions that help them succeed in today's on-demand world. Realtor.com® is operated by News Corp [Nasdaq: NWS, NWSA] [ASX: NWS, NWSLV] subsidiary Move, Inc. under a perpetual license from the National Association of REALTORS®. For more information, visit realtor.com®.
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It's Oh, So Quiet!
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Seamless Search-to-Social with Market Reach
Realtor.com helps professionals grow and cultivate leads as spring home buying season begins SANTA CLARA, Calif., March 2, 2020 -- Cutting through the clutter of digital home search just got a bit easier for agents and brokers across the country with Market Reach, a new lead generation and brand marketing solution from realtor.com. As home shoppers consider their next move, the home search is often top-of-mind. Even when they're not actively searching for listings online, chances are they're thinking about the process. Market Reach applies behavioral insights from searches on realtor.com® to help real estate professionals reach these buyers on Facebook and Instagram. "It takes a lot these days to make a connection that counts, and many of us connect on social media," said Deepak Thakral, realtor.com® SVP, Product. "While many agents and brokers spend money on social engagement, these platforms are constantly changing their ad parameters. Market Reach helps agents and brokers stay on top of best practices for digital marketing, targeting home shoppers more effectively on these social platforms." Billions of people use Facebook and Instagram every month, but not all of those users are shopping for or selling a home. Market Reach applies realtor.com® user data to help target people who are actively searching online on realtor.com® with listing and branding ads on Facebook and Instagram that are relevant to their recent search activity. Market Reach also helps listing agents demonstrate value for their home seller clients by increasing exposure to clients' properties through social media ads. Professionals can take advantage of features that include: Listing walkthrough video ad: Dynamically generated in real time, the video automatically pulls in data from the listing description, plus photos and animated 3D graphics, and branding for the listing agent and the brokerage that agent represents. Community video ad: Dynamically generated, this video highlights school data, population demographics, entertainment options, and nearby things to do. Spotlight ad: Personal branding templates to showcase local expertise. Auto-rotation of ads: Exposure for multiple listings. Demonstrates expertise, success, and credibility in the local market. Agents and brokers can showcase for-sale and sold properties; they can promote for-sale homes via listing walk-through videos. Market Reach is available to all agents and brokers, and all Market Reach customers receive the leads generated from their ads on Facebook and Instagram. "Realtor.com® helps agents and brokers compete in a rapidly changing marketplace. It's what sets us apart from many of our competitors," said Thakral. "Market Reach is the latest in a succession of products and features we're developing to make buying, selling and living in homes easier and more rewarding for everyone – consumers and real estate professionals alike." About realtor.com® Realtor.com® makes buying, selling and living in homes easier and more rewarding for everyone. Realtor.com® pioneered the world of digital real estate 20 years ago, and today through its website and mobile apps is a trusted source for the information, tools and professional expertise that help people move confidently through every step of their home journey. Using proprietary data science and machine learning technology, realtor.com® pairs buyers and sellers with local agents in their market, helping take the guesswork out of buying and selling a home. For professionals, realtor.com® is a trusted provider of consumer connections and branding solutions that help them succeed in today's on-demand world. Realtor.com® is operated by News Corp [Nasdaq: NWS, NWSA] [ASX: NWS, NWSLV] subsidiary Move, Inc. under a perpetual license from the National Association of REALTORS®. For more information, visit realtor.com.
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Homes.com Local Connect Advertising: Smarter than Ever
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Rental Beast Partners with Homes.com to Simplify the Rental Application
Homes.com and Rental Beast offer renters and landlords a fast and secure online rental application. SOMERVILLE, MA, February 18th 2020 -- Real estate tech provider Rental Beast has partnered with leading real estate portal Homes.com to offer renters and listing agents direct access to Rental Beast's online rental application engine, Apply Now. Apply Now is a comprehensive tool that streamlines the rental application process. To submit an application, renters can click on the "Apply Now" button next to their chosen rental listing on Homes.com and are guided through an easy-to-navigate application. Once the application is submitted, credit data and supporting information are securely gathered, and automated emails give renters, landlords, and real estate agents real-time updates. Fully FCRA-compliant, Apply Now gives listing agents and property owners fast and secure access to an applicant's credit information, eviction history and background information, where applicable, to guide their decisions. "Apply Now has enjoyed tremendous success on the Rental Beast platform," said Ishay Grinberg, founder and CEO of Rental Beast. "It has effectively decreased the amount of time it takes to process applications, provided listing agents and landlords with the secure access they need to make informed decisions, and helped renters get into units faster. We are pleased to offer Apply Now to Homes.com users." Apply Now continues Rental Beast's goal of simplifying the rental market for real estate agents, landlords, and tenants, and Homes.com's goal of creating a smarter home search. "Over 80% of the renters on Homes.com are looking for single family homes," said David Mele, president of Homes.com. "In this often segmented market, submitting rental applications can be stressful and time consuming. Our partnership with Rental Beast will help alleviate those pain points and provide renters with a simple and smart home search experience." About Homes.com Homes.com offers today's demanding homebuyers, renters, and those somewhere in between a simply smarter home search with a more personalized and conversational way to find their next home. Since its launch over 25 years ago, Homes.com offers real estate professionals brand and property advertising, search engine marketing, and instant response lead generation to help them succeed online. For more information, visit Homes.com. About Rental Beast Rental Beast offers a fully integrated SaaS platform that simplifies the entire leasing process. Rental Beast disrupts the notoriously challenging rental market and help agents take advantage of the growing renter population to build a sustainable pipeline of first time homebuyers. For more information, visit rentalbeast.com.
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Discover the Earning Potential of a Home with the New Airbnb Feature on Homes.com Listings
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Homes.com Fine Tunes Listing Detail Pages to Create More Leads for You
Homes.com is committed to your success and we're always looking for ways to attract more high quality leads for your business. With that goal in mind, we've recently upgraded the listing detail pages on Homes.com. These pages now have more contact forms in easier to locate positions to make it simpler for buyers and sellers to request information on the property they're in love with. What's New Simpler Forms – In the past, we listed the listing agent as well as up to three advertising agents on the main contact form at the top of the listing details page. Now, we've removed all agent names, photos, and phone numbers from the contact forms. This makes the forms easier to understand and has, so far, proven to increase the number of buyers and sellers filling out the form. More Contact Options – We've added additional ways for buyers and sellers to reach out to agents on the listing details page. In addition to the primary contact form, which will remain in view as users scroll down the page, buyers and sellers can contact an agent from the Local Experts section, a call to action in the Home Details section, through the Schedule a Tour tool, and in the Similar Homes section of the page. On mobile devices, "Call Now" and "Request Info" options remain at the bottom of the page so leads can easily reach out to an agent. Direct Connect #s – Having too many phone numbers on the listing detail pages confuses buyers and sellers who want to find out more about a specific property, so our listing pages now offer just one phone number at a time on the primary lead form. This number will be rotated based on an agent's share of Local Connect advertising for the zip code. Any leads coming through this Direct Connect phone number will go directly to the agent and be exclusive opportunity for that advertiser. Local Experts Section – Agents using the Local Connect advertisements now receive special exposure in the Local Experts section of the listing details page. Up to three subscribing agents will have their name, phone number, photo, and a link to their agent profile. If the Local Expert also subscribes to Preferred Listings or Lead Concierge, the corresponding badges will also display under their name. Schedule a Tour– It's easy to fall in love with a listing online. When that happens, buyers want to schedule a tour as soon as possible. We've made it easy to request a tour with this new tool. It offers a variety of times buyers can request a showing and sends that information over to the advertising and listing agents for follow up! Homes.com is always looking for ways to generate more high quality leads for real estate agents, but no matter one thing never changes at Homes.com is our position that the leads your listings generate should always go to you. As such, every time a lead form is submitted on your listing, you will get that lead. To learn more about how Homes.com's advertising opportunities can benefit your business, click here. To view the original post, visit the Homes.com blog.
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Goodbye, Endless Scrolling! Announcing Realtor.com's Photo First Feature
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How to Get More Leads from Homes.com
You can never have too many lead generation sources, and your Homes.com account comes with a variety of ways you can generate and convert extra leads. Check out this list of 8 free, quick, and easy ways you can leverage your Homes.com account to generate more leads for your business. Homes.com Profile As one of the top listing portals in the United States, Homes.com's agent directory is a crucial marketing tool for real estate agents. Simply login to access your existing account. From there, add your photo and update your profile to help buyers and sellers get to know you and feel confident reaching out to you with their business. You can update your contact info, bio, social links, coverage areas, and office info through your dashboard's profile. Coverage Areas In your profile section, you can expand your business's reach by choosing up to five coverage areas. These are the cities you do business in (or would like to expand into) and will determine which agent directories you will show up in on Homes.com. While free coverage areas are limited to a max of five cities, you can purchase Local Connect and City Sponsor ads wherever you hope to attract business. Leads & Contacts The Leads & Contacts section of your dashboard is packed with tools to help you convert your contacts into clients. Get started with this free CRM by importing your leads via csv file or setup automatic lead imports from other lead services. Once you've consolidated your leads, make use of the free Buyer Profile tool to jot down important notes and facts about your contacts and their housing needs, transaction timeline and more. This will ensure you'll know who you're talking to and what they need when leads who are further down the funnel or who you worked with years ago come get ready for a new real estate transaction with you. Listings Showcasing your current listings is an important part of finding new buyers and sellers. Make sure your listings are importing over to Homes.com in the Listing Manager of your dashboard. To add or remove an MLS from your listing sources, click the Listing Source Setup in your listing manager. If you would like to learn how to get preferred listing status on your listings, click here. Email Marketing One of the best parts of having a Homes.com account is the email marketing center. Here you'll find dozens of pre-made, editable drip email campaigns you can enroll your leads and contacts into. The Email Marketing center also includes a free monthly newsletter you can send out, bulk email tools you can use to contact many contacts at once, and an email library you can draw from for individual marketing messages to clients. Looking for more ways to build your business through Homes.com? Check out our full range of products and advertising services here. We also sponsor the Secrets of Top Selling Agents brand which offers a free monthly webinar with one of real estate's top trainers, coaches, or agents. Be sure to register for the next webinar for the latest marketing and sales strategies! To view the original post, visit the Homes.com blog.
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Homes.com and IXACT Contact Integration to Provide Real-Time Lead Generation and Conversion Tools for Agents
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House Poor, No More
Realtor.com launches industry-first monthly payment filter to help buyers stay on budget SANTA CLARA, Calif., Aug. 19, 2019 -- "How much can I afford?" is one of the largest decisions that faces every home buyer, no matter his or her budget or where he or she wants to live. Realtor.com, the Home of Home Search, today announced an industry-first monthly payment filter that helps buyers stick to their budget by hiding homes that exceed their target monthly payment, as well as two new calculators that help take the financial guesswork out of home buying. "At realtor.com®, we go beyond listings search to help people figure out what homes are right for both their lifestyle and budget," said Chung Meng Cheong, chief product officer, realtor.com®. "The fear of overextending themselves financially is one of the biggest concerns for today's home buyers. Our new cost calculators give buyers deep insights into what specific home prices mean for their bottomline, while our new monthly payment filter prevents them from seeing homes outside their monthly budget so they can stay on track financially." The new features include: "How Much Home Can I Afford?" Calculator for iOS, Android, and Web: Helps estimate your ideal home budget. Simply click "More" on the realtor.com® iOS app or "Mortgage" on the Android app. You can then enter your annual income, monthly debt, desired down payment, and location and realtor.com® will help you calculate a target home price and estimated monthly payment based on current interest rates. Results include the full range of homes you can afford and allow you to customize your budget to be more conservative or aggressive. "Monthly Cost Calculator" for iOS and Android: Provides you with a detailed and transparent look at the estimated monthly payments on a new home. First select "More" on the realtor.com® iOS app or "Mortgage" on the Android app and tap "Monthly Cost Calculator." Then enter the anticipated home price, anticipated down payment, and any other parameters such as loan type, interest rates, etc. and realtor.com® will help calculate your total estimated monthly home cost and break it down by category. If you aren't sure about some of the information, the feature will use averages that you can update later. The calculator is also accessible from the Listing Details Page on the iOS and Android apps. Monthly Payment Filter for iOS: After you determine how much home fits into your monthly expenses, the realtor.com® Monthly Payment Filter can help you stick to your budget by filtering out all the homes that are estimated to exceed your range. Simply enter a home search, tap "Filter" and select "Monthly Payment" to enter your expected down payment and target monthly mortgage budget. The app will then return all the homes currently on the market that meet your search and approximate budget parameters. This feature, a first among national real estate portals, is especially helpful for first time buyers who are used to paying monthly rent, but have trouble budgeting based on total home price. This feature will be coming soon to the realtor.com® Android app. For more information about these tools, please visit: https://www.realtor.com/homemade/finding-the-right-home-and-the-right-price-for-you/ About realtor.com® Realtor.com®, The Home of Home Search℠, offers the most MLS-listed for-sale listings among national real estate portals, and access to information, tools and professional expertise that help people move confidently through every step of their home journey. Through its Opcity platform, realtor.com® uses data science and machine learning to connect consumers with a real estate professional based on their specific buying and selling needs. Realtor.com® pioneered the world of digital real estate 20 years ago, and today is a trusted resource for home buyers, sellers and dreamers by making all things home simple, efficient and enjoyable. Realtor.com® is operated by News Corp [Nasdaq: NWS, NWSA] [ASX: NWS, NWSLV] subsidiary Move, Inc. under a perpetual license from the National Association of REALTORS®. For more information, visit realtor.com.
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Realtor.com Expands Local Expert to Cities
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Out with the Fake, in with the Real with the Latest Realtor.com Campaign
New spots point out the fallacy of fantasy home-buying to demonstrate how realtor.com helps real people find real homes SANTA CLARA, Calif., July 22, 2019 -- Realtor.com, The Home of Home Search, today debuted a new wave of advertising in its nascent "Homes, for the Real of Us" campaign that celebrates the "realness" of home-buying by poking fun at TV-fueled stereotypes and reinforcing that realtor.com® helps real buyers find real homes that meet their real needs. The campaign will run on national broadcast, digital, and social media through October 2019. "There are a lot of fantasies out there when it comes to where you live, but the reality of owning your own home outshines every megamansion, every mountainside retreat, every ultra-modern, minimal abode. It's where you spend time and make memories with the people who matter most in your life," said Andrew Strickman, head of brand and chief creative for realtor.com®. "Our new campaign serves as a humorous reminder to not be discouraged by unattainable stereotypes, and that realtor.com® is here to help you find a real home that matters to you." Created by realtor.com's® agency of record, Huge, Homes, for the Real of Us is built around the concept that real beats the fantasy, and the homes available on the site and its app are the truest representation of what homes are right for the vast majority of searchers rather than what's often seen on reality television and social media. Realtor.com's® latest creative spots double down on the concept, by first presenting viewers with an overly dramatized, over-the-top fantasy home and lifestyle. Viewers are then shown a real person searching for a normal home in a more realistic price range using realtor.com®. Each spot focuses on a different realtor.com® feature that helps the home buyer narrow their search. "Today's world, be it through television shows, celebrities, influencers, or social media, can set some very unreal expectations on what life should be. But people don't live in that unreal world, they live in a very real world with very real needs and especially with very real budgets," said Fede Garcia, global executive creative director at Huge. "With this campaign, we wanted to show them how realtor.com® has the tools to help them find a place that they love because it's exactly what they need." The first of the six new creative spots, titled "Socialites," opens with typical over-the-top reality tv socialites, complaining about the proximity of the next-door mansion. It promptly cuts to a more realistic scene where a much more relatable homebuyer, sipping lemonade rather than white wine, uses the lot size filter to search for her new home with a bit more distance from her annoying next door neighbor. The additional spots in the campaign continue to capitalize on the juxtaposition of extreme, Instagram-perfect, yacht-owning, mansion-living lifestyles of the rich and famous to the reality of what most people want in a home. The newest creative builds on the first wave of the campaign, which launched in April 2019. To view the latest spots including Socialites and House Finders, please visit: https://www.youtube.com/results?search_query=realtor.com About Realtor.com® Realtor.com®, The Home of Home Search, offers an extensive inventory of for-sale and rental listings, and access to information, tools and professional expertise that help people move confidently through every step of their home journey. It pioneered the world of digital real estate 20 years ago, and today is the trusted resource for home buyers, sellers and dreamers by making all things home simple, efficient and enjoyable. Realtor.com® is operated by News Corp [Nasdaq: NWS, NWSA] [ASX: NWS, NWSLV] subsidiary Move, Inc. under a perpetual license from the National Association of REALTORS®. For more information, visit realtor.com. About Huge Huge, part of Interpublic (IPG), is a global experience agency made up of creatives, designers, technologists, strategists, and data scientists. We help companies become a deeper part of people's lives by creating unified brand experiences that people love. We work with clients such as Google, McDonald's, FCA, Brooks Running, P&G, and others, who are as committed to shaping culture and defining the future as we are. Headquartered in Brooklyn, we currently have more than 1,400 employees working across 13 offices in North America, Latin America, Europe, and Asia. About Interpublic Interpublic is one of the world's leading organizations of advertising agencies and marketing services companies. Major global brands include Craft, FCB (Foote, Cone & Belding), FutureBrand, Golin, Huge, Initiative, Jack Morton, MAGNA, McCann, Momentum, MRM//McCann, MullenLowe Group, Octagon, R/GA, UM and Weber Shandwick. Other leading brands include Avrett Free Ginsberg, Campbell Ewald, Carmichael Lynch, Deutsch, Hill Holliday, ID Media and The Martin Agency. For more information, please visit www.interpublic.com.
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Realtor.com Launches "Public Reality Announcement" Ad Spots as Part of Its New "Homes for the Real of Us" Brand Campaign
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Realtor.com Launches New 'Price Perfect' Tool to Help Buyers Find Specific Homes that Match Their Needs
First solution to help people understand their buying power by adding or subtracting home features SANTA CLARA, Calif., March 27, 2019 -- Realtor.com, the Home of Home Search, today announced a new feature that equips this spring's home buyers with a deeper understanding of their buying power by providing a tool that allows them to add or subtract the cost of specific home features. Price Perfect helps home buyers to configure their ideal home, within a desired price range, in their neighborhood of choice – the first-of-its-kind in the digital real estate industry. "Our research shows 'how much can I afford' is one of the biggest pain points for home shoppers," said Brad Sivert, general manager and head of mortgage for realtor.com.® "With Price Perfect, buyers have more insight into their spending power by showing them the impact of adding or subtracting specific home features, such as an extra bedroom, bathroom or adding a garage. It empowers them to find the right home that is both affordable and has the features that are most important to them." After entering a basic search of bedrooms, bathrooms and location, buyers are able to view how much adding or subtracting specific features would impact the price of their home and adjust their search accordingly. For example, when searching for a three-bedroom, two-bathroom home in Madison, Wis., the cost of expanding the search to include another bedroom would add $62,500 and another bathroom $24,045 to the median listing price of $369,900. But subtracting a bathroom could save a buyer $10,000 and considering a condo instead of a single family home could save another $5,000 off the median listing price. Once the buyer decides on their desired features, they are shown the monthly payment for the median-priced home broken down by mortgage, property taxes and insurance. With a quick click of the "See Homes" button, they can view all the homes on realtor.com® that meet all their specific search criteria. Price Perfect assigns costs to individual home features based on an algorithm of listing prices and characteristics of homes currently on the market in a specific neighborhood. This ensures all costs reflect market conditions in real time, making these insights incredibly relevant to buyers currently in the market. Home buyers are able to access Price Perfect on realtor.com® at https://www.realtor.com/mortgage/tools/price-perfect?iid=global_nav. To access Price Perfect from the realtor.com® homepage, simply click "Mortgage" and select "Find My Buying Power." Realtor.com®'s Price Perfect feature is available on mobile web and the realtor.com® website and will be expanding to the company's iOS and Android app. About realtor.com® Realtor.com®, The Home of Home Search℠, offers an extensive inventory of for-sale and rental listings, and access to information, tools and professional expertise that help people move confidently through every step of their home journey. It pioneered the world of digital real estate 20 years ago, and today is the trusted resource for home buyers, sellers and dreamers by making all things home simple, efficient and enjoyable. Realtor.com® is operated by News Corp [Nasdaq: NWS, NWSA] [ASX: NWS, NWSLV] subsidiary Move, Inc. under a perpetual license from the National Association of REALTORS®. For more information, visit realtor.com.
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Homesnap Launches 'Flashback Photos' Feature for Pro+ Members
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Homesnap Delivers 1 Million Free Leads for Agents
Broker Public Portal partner uses app, website to drive consumers to agents ROCKVILLE, MD, July 10, 2018 -- Homesnap, the industry-endorsed national home search platform, today announced that it has sent over one million free leads to listing and buyers' agents. These leads are shared by Homesnap to help real estate agents build their brand and connect with potential clients. Homesnap is the public-facing brand and the technology powering the Broker Public Portal, the national home search platform launched by brokers and MLSs to provide an industry-friendly alternative for home searchers. When consumers click on listings they see on Homesnap, they are sent directly to the listing agent for that home, rather than to an agent who has paid to advertise on that listing. More than 145 MLSs across the country representing over 875,000 real estate agents share their listings on Homesnap, giving the platform a nationwide footprint. Homesnap also shares free leads from inquiries on properties that are not for sale. "Five years ago, a small group of brokers and MLS executives got together and created the Fair Display guidelines for public facing websites. The core belief was two-fold: listing agents shouldn't have to pay referral fees for leads generated by their own listings, and the buying public shouldn't be steered away from the listing agent and towards an agent whose only knowledge of the property was that it was in a zip code they had purchased," said Jon Coile, CEO of Champion Realty in Maryland. "With the Broker Public Portal, the vision of fair access to the MLS listing inventor for the public, and free leads to agents, has become a reality a million times over. This is an excellent example of brokers, Realtors and the MLS working together in partnership to deliver a better solution to the buying public while remaining fair to everyone," Coile added. Homesnap President and Co-founder Steve Barnes explains, "The philosophy of the Broker Public Portal with Homesnap is to provide consumers with accurate, real-time data straight from the MLS, and to connect potential buyers with the agents representing the homes they are interested in. Our best-in-market technology, combined with our adherence to Fair Display Guidelines, sets us apart from our competitors and gives agents and consumers a platform that they can use together to find the right home. Hitting a million leads demonstrates the significant positive impact that Homesnap has had on the industry." Homesnap is available to agents and consumers on the web and on iOS and Android mobile devices, including Apple Watch and Apple TV. Homesnap provides agents with a mobile productivity app, Homesnap Pro, which enables them to access their confidential MLS data and serve clients wherever they are. Homesnap also offers premium software and automated marketing products for agents that allows them to create, run and optimize their advertising on Google, Facebook, Instagram, and Waze. More than 200,000 ad campaigns have been run by agents on these platforms using Homesnap since 2016. About Homesnap With easy-to-use mobile technology fueled by unmatched, real-time data intelligence, Homesnap is changing the way real estate agents connect with consumers and serve their clients. The industry-endorsed Homesnap platform leverages real-time data from 145 MLSs to empower millions of consumers each month with a superior home search experience, while providing over 75% of U.S. agents with access to powerful mobile tools that automate their work and accelerate their success. With the Homesnap mobile app, the highest rated consumer home search application; Homesnap Pro, the industry-standard mobile business platform for agents; and the Homesnap national home search portal, a joint venture with the industry-backed Broker Public Portal, the integrated Homesnap platform is transforming the industry by bringing real-time to real estate. More information can be found at www.homesnap.com  and www.homesnap.com/bpp. About Broker Public Portal Broker Public Portal, LLC is a collaborative effort owned and operated by real estate brokerages and MLSs to deliver with Homesnap a better home search experience defined by simplicity, integrity and common sense. Homesnap provides the same comprehensive, real-time data directly from the MLS used by real professionals, the people who sell homes, not ads. Broker Public Portal with Homesnap follows industry-defined Fair Display Guidelines; there are no display ads from other agents or brokers on one’s listings, and all inquiries are sent to the listing agent or broker for free. More information can be found at www.brokerpublicportal.com and www.homesnap.com/bpp.
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Realtor.com Doubles Down on New York City Experience for Home Seekers
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Apartments.com and realtor.com Enter into Content Syndication Partnership
Partnership is expected to bring millions of additional potential renters to Apartments.com's immense audience WASHINGTON, June 14, 2018 -- CoStar Group, Inc., owner of Apartments.com, today announced an exclusive partnership with realtor.com® operator Move, Inc. to power the apartment rental listings on Move's websites: realtor.com and Doorsteps.com. Apartment communities advertised on Apartments.com will be displayed on the Move network, generating exposure to millions of additional potential renters. Apartments.com advertisers are expected to save more time and further maximize the impact of their advertising dollars. Apartments listed and advertised on Apartments.com will automatically appear on realtor.com®, ForRent.com, ApartmentFinder.com, WestsideRentals.com, Apartamentos.com, ApartmentHomeLiving.com, and Doorsteps.com. "We believe that with this important new partnership, Apartments.com advertisers will see more leads, leases and better value for their advertising dollars," said Andrew Florance, CoStar Group Chief Executive Officer. "This is great for all of the participants in the marketplace as it increases the likelihood of creating successful connections. Everybody wins." The Apartments.com network is number one in consumer engagement and is the industry's most heavily trafficked apartment rental network, with more websites, listings and original content for renters than any other network. Mr. Florance continued, "We have invested over $1 billion in our multifamily offerings and we are committed to delivering the best results for all of our audiences, whether they are advertisers, consumers, property managers, investors or lenders." Offering the most comprehensive source of for-sale MLS-listed properties, realtor.com® is a leading online real estate destination for home buyers, sellers, renters and dreamers, attracting more than 60 million unique users a month. Doorsteps.com is a leading destination for local rental listings, homebuyer education and tools for real estate professionals. "The entire community benefits from this partnership providing users access to an unsurpassed selection of apartment listings with the high-quality content from Apartments.com," said Ryan O'Hara, Chief Executive Officer of Move. "At realtor.com®, we always work to ensure that we have the widest selection of listings in any category." This new partnership terminates realtor.com's partnership with Apartment List. Apartment List listings will be removed from realtor.com® by Sept. 1, 2018. About CoStar Group, Inc. CoStar Group, Inc. (NASDAQ: CSGP) is the leading provider of commercial real estate information, analytics and online marketplaces. Founded in 1987, CoStar conducts expansive, ongoing research to produce and maintain the largest and most comprehensive database of commercial real estate information. Our suite of online services enables clients to analyze, interpret and gain unmatched insight on commercial property values, market conditions and current availabilities. LoopNet is the most heavily trafficked commercial real estate marketplace online with over 5 million monthly unique visitors per month. Apartments.com, ApartmentFinder.com, ForRent.com, ApartmentHomeLiving.com, Westside Rentals, AFTER55.com, CorporateHousing.com, ForRentUniversity.com and Apartamentos.com form the premier online apartment resource for renters seeking great apartment homes and provide property managers and owners a proven platform for marketing their properties. CoStar Group's websites attracted an average of approximately 38 million unique monthly visitors in aggregate in the first quarter of 2018. Headquartered in Washington, DC, CoStar maintains offices throughout the U.S. and in Europe and Canada with a staff of over 4,100 worldwide, including the industry's largest professional research organization. For more information, visit www.costargroup.com. About Move, Inc. Move, Inc., a subsidiary of News Corp [NASDAQ: NWS, NWSA] [ASX: NWS, NWSLV], provides access to unsurpassed real estate information, tools and professional expertise across a family of websites and mobile experiences for consumers and real estate professionals through all stages of the home journey. It has a perpetual license to operate realtor.com from the National Association of REALTORS®.
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Realtor.com Leads Are Ready to Go
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Ned and Ariel Fulmer Chronicle Their First Home Purchase with Realtor.com and BuzzFeed
New Digital Series Targets Millennial Home Buyers SANTA CLARA, Calif., March 14, 2018 -- A new digital video series premiered today following Internet sensations Ned and Ariel Fulmer through the twists and turns of their first home buying experience. Realtor.com®, a leading online real estate destination, and BuzzFeed today announced the innovative series, featuring Ned Fulmer of "The Try Guys" and his wife Ariel, an interior designer and social media influencer. The three-episode series, executive produced by Ned, follows them -- and their dog, Bean – as they search and tour houses for sale, consider their options, and make a final decision to buy their first home. In the last episode, the audience has a chance to take a tour of their real-life home and watch them plan future improvements. The series also offers insightful realtor.com® home buying tips for BuzzFeed's engaged millennial audience, including making a 'needs and wants' list and how to evaluate a fixer upper. "Millennial first time home buyers currently make up the largest segment of today's buyer population and it's only going to get larger," said Nate Johnson, chief marketing officer of realtor.com®. "This collaboration with BuzzFeed allows us to reach a key audience of first time home buyers in a really authentic way -- with content they love, in a place they already hang out online." Millennials are a driving force in today's housing market. Realtor.com® forecasts millennials will reach 43 percent of home buyers taking out a mortgage by the end of 2018, up from 41 percent in 2017. With the largest cohort of millennials expected to turn 30 in 2020, their homeownership market share is only expected to increase. "With a baby on the way, I'm excited to take our fans on this crazy journey with us as we take one of the next big steps in life and set out to buy a house. Thanks to realtor.com® we are able to demystify the process of buying which can feel like a scary process for anyone (myself especially)," said Fulmer. Episode one of "Ned and Ariel Buy a House for the First Time" debuts today. Episodes two and three will be released in the coming weeks. The complete series can be found on realtor.com® starting April 15. In addition to the video series, the promotion will include a first time home buyer social campaign, digital ads, and a first time buyer quiz. For home buying tips from Ned and Ariel, please click here. About realtor.com® Realtor.com® is the trusted resource for home buyers, sellers and dreamers, offering the most comprehensive source of for-sale properties, among competing national sites, and the information, tools and professional expertise to help people move confidently through every step of their home journey. It pioneered the world of digital real estate 20 years ago, and today helps make all things home simple, efficient and enjoyable. Realtor.com® is operated by News Corp [NASDAQ: NWS, NWSA] [ASX: NWS, NWSLV] subsidiary Move, Inc. under a perpetual license from the National Association of REALTORS®. For more information, visit realtor.com. About BuzzFeed BuzzFeed is the world's leading tech-powered media company, with a cross-platform news and entertainment network that reaches hundreds of millions of people globally. The company produces articles, lists, quizzes, videos, original series, and brands including Tasty, the world's largest social food network. The company is also home to BuzzFeed News, a global news organization focused on original reporting and investigative journalism; and BuzzFeed Commerce, which develops social commerce products and experiences, as well as licensing and other strategic partnerships.
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Homes.com to Offer Free Newsletter Services Starting this Month
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Closing business from realtor.com
Some realtor.com customers are seeing great results with the customers they meet online - and in the best cases they can close ten percent or more of the leads they get. Who are these people and how are they getting substantially better results? Hear in their own words the specific actions and scripts they use to close realtor.com leads.
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Apartment List to Power Apartment Community Listings on Realtor.com
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Apartment List Partners with Homes.com to Make Multi-Family Renting More Accessible
Exclusive partnership brings Apartment List's multi-family expertise to Homes.com's platform SAN FRANCISCO, Sept. 26, 2017 -- Apartment List, the fastest growing rental marketplace, today announced a partnership with Homes.com, the leading online real estate destination and provider of real estate marketing solutions, to be the exclusive supplier of U.S. multi-family rental community listings* to Homes.com. The partnership combines Homes.com's audience and reach with Apartment List's best-in-class user experience and platform. According to U.S. Census data, homeownership rates have plummeted since the 2008 recession. Apartment Lists' recent Rentonomics report shows that more people are renting due to high homeownership costs and a lack of savings: 72 percent of millennial renters who would like to buy a home cite affordability as their biggest obstacle. In addition, generational tastes among millennials gravitate towards the flexibility that renting provides. "There has been a surprising lack of innovation to connect renters and properties, with many people relying on decades-old technology" said John Kobs, CEO and co-founder of Apartment List. "We're thrilled to partner with Homes.com to deliver our powerful search tools and streamlined user experience to their users. Together, we're making it easier and more accessible for millions of people to rent homes, with a wider array of listings than ever before." "Homes.com is excited to partner with Apartment List to offer consumers searching for their next home a best-in-class rental search experience," said David Mele, president of Homes.com. "This strategic collaboration offers added exposure and will drive more qualified consumers to Apartment List rental communities." Unlike other apartment search providers, Apartment List is focused on the renter and property owner, and has helped over 100,000 families find their home since 2014. The company offers the only pure play transaction-based marketplace for long-term rentals. * Multi-family rental communities of more than 100 units located within the U.S. About Apartment List Apartment List is the fastest-growing online apartment rental marketplace on a mission to make finding a home an easy and delightful process. The company currently has over three million units on the platform and has reached more than 66 million users in over 40 cities since launch. Since inception, Apartment has raised nearly $60M in funding from investors including Caanan Partners, Matrix Partners and Passport Capital. Apartment List launched in September 2011 and was founded by CEO John Kobs and COO Chris Erickson. The company has been named one of Forbes' "Top 25 Most Promising Companies" and one of Inc.'s "Fastest Growing Private Companies in the U.S." Learn more at www.apartmentlist.com. About Homes.com Homes.com is a leading provider of real estate marketing and media services, including brand advertising, property listing exposure and syndication, search engine marketing and instant response lead generation. Homes.com Connect offers the real estate industry's first-ever all-inclusive marketing platform for agents and brokers featuring single-login convenience. Homes.com is visited by over 14 million consumers each month to search nearly four million properties for sale or rent, to locate real estate agents in their area, and to find useful home buying tips. For more information, visit www.Homes.com.
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Redfin Rolls Out New Search Filters Including the Ability to Search Only for Single-Story Homes
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Homes.com Grabs Zillow Turf In New York City
Homes.com signs direct agreement to receive REBNY's Residential Listing Service feed Norfolk, Va. (August 9, 2017) – Homes.com®, the leading online real estate destination and provider of real estate marketing solutions, has announced that the Real Estate Board of New York (REBNY) will join Homes.com's Data Partnership Program through a direct syndicated feed agreement with REBNY's Residential Listing Service (RLS). The new partnership will offer the more than 600 New York City residential brokerage firms, comprised of 12,860 agents participating in REBNY's RLS, the option to display their listings on Homes.com and utilize free exposure to their audience of more than 14 million transaction-ready consumers monthly. Homes.com will also provide RLS participants with access to the Homes.com Connect Lead System. The Homes.com Data Partnership Program is committed to the responsible display of residential for-sale and rental listing information by always promoting the listing agent and brokerage prominently on its listing detail pages, and always routing consumer inquiries directly to the listing agent. "We welcome Homes.com to our RLS Syndication network that is expanding the reach of comprehensive, reliable residential listing information to consumers searching for homes in New York City," said John Banks, president of REBNY. "Partnerships with trusted real estate solutions platforms like Homes.com are a benefit to our members. This direct feed agreement demonstrates the importance of working together with partners like Homes.com to better serve all parties and the public." The benefits provided by Homes.com's Data Partnership Program include: Prominent Branding – Clear attribution and branding for the listing agent and broker on listing detail pages. Consumer Leads – All leads generated from listing detail pages are emailed directly to the listing agent. REBNY Branding – Prominent branding for REBNY's RLS as the trusted source of the listing information. Direct Links – All listings on Homes.com can include "deep links" back to the broker's website. Homes.com's Data Partnership Program also includes all of the features of the Homes.com Connect Lead System: Contact, Lead, & Task Manager – Manage contacts and leads in one central platform. Central Lead Management – Aggregate leads from various sources into one central lead management system. Email Campaigns – Instantly add prospects to drip email campaigns. Social Prospecting – Aggregate contacts from major social networks. Agent and Broker Profiles – Prominent Homes.com branding with contact information, biographies, and links to agent and broker websites. com's Q&A – Instantly connect with consumers asking real estate questions in local markets. Reports – Gain insights through business intelligence reports. "We are thrilled with the continued support and adoption of Homes.com's Data Partnership program across the country," said David Mele, president of Homes.com. "As the industry continues to evolve and change, partners like REBNY recognize the importance of selecting partners that support the industry by using data in a responsible manner and where motives are clear." For more information on the benefits of Homes.com's Data Partnership Programs, visit http://connect.homes.com/mls/. About Homes.com Homes.com is a leading provider of real estate marketing and media services, including brand advertising, property listing exposure and syndication, search engine marketing and instant response lead generation. Homes.com Connect offers the real estate industry's first-ever all-inclusive marketing platform for agents and brokers featuring single-login convenience. Homes.com is visited by over 14 million consumers each month to search nearly four million properties for sale or rent, to locate real estate agents in their area, and to find useful home buying tips. For more information, visit www.Homes.com. About the Real Estate Board of New York (REBNY) and the Residential Listing Service (RLS) The Real Estate Board of New York (REBNY) is the City's leading real estate trade association with more than 17,000 members professionally involved in and/or engaged with business allied to New York City real estate. Founded in 1896, REBNY is involved in crucial municipal matters and provides for its members: informational, technical, and technological resources; networking and charitable service opportunities; qualifying and continuing education courses; professional education programs, seminars, and designations; career-changing awards; legal advice; and a wide range of additional member benefits. The REBNY Residential Listing Service (RLS) is a state-of-the-art, RETS compliant system that operates 24/7 and allows for the efficient and timely sharing of exclusive residential listings to all firms and agents who are members of the REBNY Residential Brokerage Division, and non-member firms that receive revenue from the residential sale or rental of residential property located in the jurisdictions authorized by the Residential Board of Directors. Through its new syndication service, RLS firms and agents can easily send residential real estate listings through one centralized feed to a powerful, expanding network of local, national, and international public real estate listing websites. This technology streamlines the process of distributing listings, increases listing visibility, and expands the reach of New York City's most accurate and consistent sale and rental information. For more information, please visit www.rebny.com.
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Realtor.com® Names the Top 10 Affordable Towns with the Best Elementary Schools
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Realtor.com® Teams Up with the Wives of Top Major League Baseball Players Ahead of Trading Deadline to Highlight Tips for Moving
SANTA CLARA, Calif., July 25, 2017 -- Realtor.com® today launches its newest branded series, "Finding the Home Run Home," featuring three wives of Major League Baseball players discussing their experiences having to move at the drop of a hat when their husbands were traded to new teams. A trusted source for real estate information, realtor.com® is operated by News Corp subsidiary Move, Inc., a leading provider of online real estate services. Ahead of Major League Baseball's July 31 trade deadline, Julianna Zobrist, Leslee Holliday and Jennifer Utley – the wives of Chicago Cubs' second basemen Ben Zobrist, New York Yankees' designated hitter Matt Holliday, and Los Angeles Dodgers' second baseman Chase Utley, respectively – share what home means to them and how realtor.com® has helped them find their dream homes for their families when the clock is ticking. The new brand partnership includes a broadcast and digital video series as well as social integrations. In the videos, Zobrist, Holliday, and Utley highlight a few of their personal house hunting tips, including the use of 3D tours, search filters and the realtor.com® draw feature. Holliday explained that over her husband's 14-year professional baseball career, they have lived in 11 homes in four different cities, most recently moving again when Matt signed with the Yankees in December. "Living in Florida, you have to find a home in New York for you and your family," Holliday said. "It was just really inconvenient for us to fly up to New York City and walk through every single home we saw. 3-D tours allowed us to make a decision from home which is very, very convenient." Utley has lived in 12 homes since her husband broke into the big leagues in 2003. "Moving doesn't scare me," she said. "I realize that moving is fun and can be a game if you want it to be. I'm always watching the market. The whole process is my happy place. I'm very particular about my home and I have a lot of experience and I've definitely curated my want list. Using filters are really very easy. I can pinpoint exactly what I want in a house with the number of bedrooms, bathrooms, pool, no pool, yard, what neighborhood I'm in, what schools I want. Realtor.com is the one-stop shop for finding your perfect house. Zobrist and her husband moved 10 times in 10 years before finally purchasing their first home in Chicago. "When Chicago called it felt like the stars aligned," she said. "We had to move quickly and do it efficiently. We realized that we desired for our kids to be around more children and for us to be closer to the stadium. I totally love the draw search feature because then you are able to pinpoint the area you want to live in." "Home has important, and different, meaning to everyone. Families of professional athletes often experience sudden moves when traded between teams, providing additional challenges to find the home of their dreams. Finding the Home Run Home showcases what home means to the wives of three MLB players at the top of their game and helps fans understand these families' experiences on a personal level, including some valuable moving tips," said Andrew Strickman, head of brand and chief creative at realtor.com®. "Our partnership with Home Team Sports highlights realtor.com®'s dedication to helping every family, even those who live their lives on the move like our favorite baseball players, find their dream home." One of the highlights of the Home Team Sports program is use of 30-second spots featuring the three wives to surround a two-week realtor.com sponsorship of a trade-deadline inspired "Buyer's and Seller's" segment on the pre-game shows of 19 MLB teams. The videos are available at realtor.com/welcome/homerunhome. Below are the scheduled release dates for each outlet: Realtor.com®'s "Finding the Home Run Home" is a partnership with Home Team Sports, negotiated by Ocean Media LLC, realtor.com media agency of record. Home Team Sports is a sales unit of Fox Sports, featuring branded-content platforms, commercial and program production, events, and custom brand integration in live local sports. About Home Team Sports Home Team Sports (HTS) is a sales unit of FOX Sports that offers advertisers one-stop shopping for TV and digital media sponsorship of every MLB, NBA, and NHL home team in the U.S., reaching 90+ million homes with its platforms. HTS also encompasses FOX Sports College Properties which holds the multi-media rights for USC and the Los Angeles Memorial Coliseum, Michigan State, Auburn, San Diego State, Georgetown, Villanova and the BIG EAST Conference. HTS also has exclusive media rights in major college conferences and conference-owned television networks, including BTN, Pac-12 Networks, the ACC and Big 12. HTS is a complete sports solution featuring branded-content platforms, commercial and program production, events and custom brand integration in live local sports. All opportunities are available on a local, regional or national scale. HTS representation includes FOX Sports Regional Networks, Comcast Sports Net, ROOT SPORTS, YES, NESN, MASN, Altitude and others. About realtor.com® Realtor.com® is the trusted resource for home buyers, sellers and dreamers, offering the most comprehensive source of for-sale properties, among competing national sites, and the information, tools and professional expertise to help people move confidently through every step of their home journey. It pioneered the world of digital real estate 20 years ago, and today helps make all things home simple, efficient and enjoyable. Realtor.com® is operated by News Corp [NASDAQ: NWS, NWSA] [ASX: NWS, NWSLV] subsidiary Move, Inc. under a perpetual license from the National Association of REALTORS®. For more information, visit realtor.com®.
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Realtor.com® Appoints Danielle Hale as Chief Economist
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Homes.com Introduces New Home Service Resource Ratings Guide
A new ratings guide to help you pick the very best home service provider. NORFOLK, VIRGINIA (JULY 22, 2017) - Homes.com®, the leading online real estate destination and provider of real estate marketing solutions, has announced a new geotargeted resource for prospective home buyers in select U.S. cities. This resource is a new grading system for homeowner service categories like damage restoration, electricians, HVAC, landscaping, masonry/concrete, movers, plumbers, and roofers. This system of ratings utilizes the rating systems of several online rating provider platforms, such as Yelp and Homeadvisor, to come up with a unique formula for ranking each service in their respective category. The top five service providers in each category are awarded our unique badge that signifies our approval and recommendations for that service. About Homes.com Homes.com makes it easy to find your first or next home with close to 3 million homes for sale or rent. Since its launch almost 25 years ago, Homes.com has made millions of introductions between homebuyers and real estate professionals, leveraging user-friendly tools, valuable tips, and helpful information so homebuyers have everything they need to find a home that perfectly fits their family and lifestyle. Visit Homes.com to discover your next home or download the Homes.com For Sale, Rentals or Mortgage Calculator apps to power your home search. For creative home design ideas and decorating tips, visit Homes.com/blog. Welcome Home!
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EXIT Realty Adds realtor.com® to Premier Partner Program
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Kick Back, Relax, and Watch Your Business Grow this Summer!
It's hard to kick back and enjoy the summer when you're constantly hunting for leads and trying to build your business. However, Homes.com can help. With options available to help your business from the time a person starts thinking about buying or selling to years after the sale has been closed, our programs can free up your time, allowing you to focus on converting only the best leads, leaving you plenty of time to relax. It all starts with an online presence. Whether it's a buyer searching for a home or a seller trying to figure out their home's value, the first step they take is usually an online search. Homes.com can help you generate a stronger online presence by managing your SEO and posting engaging social content on your behalf. Homes.com's SEO Fuel program is compatible with most websites and can help you show up higher in search results. The increased website traffic that comes with an improved search ranking will mean less time spent bringing in new leads to keep your sales funnel full. The Social Fuel program, which creates and posts content on your behalf, can save you hours of time each week. No more banging your head against the wall trying to figure out what to post, no more stressing over how to create a Facebook Ad, and no more worrying about whether your social accounts are optimized for your business goals. Our team of social media experts can take care of all of that and more, freeing you up to focus on converting your followers into clients. Once someone has found you online, we can help you sort out and prioritize the hottest leads with our Lead Concierge program. Our team of lead concierges will screen your phone and email leads from your website, Homes.com, Zillow, Trulia, Realtor.com, and any other source to ensure your leads are answered quickly. Serious buyers and sellers are then forwarded directly to you! Once you have a serious seller under contract, they'll want to see how you're marketing their home. We have your marketing materials covered. The Homes.com Automated Marketing program can email you a premade single property website, Facebook post, ePostcard, flyer, and postcard for each of your listings. Just click the links to download your marketing materials! We can also help you take care of your buyers. The HomesPro Learning Center has tons of free, downloadable consumer guides to help you educate your buyers. Each consumer guide has editable fields for you to quickly and easily add your contact information. This feature allows you to share these resources online, in person, or via email and know that no matter where it ends up, leads will know how to contact you. Once you've converted your lead, use the free Email Marketing Center to enroll them in drip email campaigns to effortlessly keep in touch with them for years to come. Choose from the dozens of premade campaigns available to instantly enroll your leads and clients in automated emails that come straight from you. With all these great time-saving options, we hope you'll find some time to kick back, relax, and enjoy some R&R with your friends and family this summer. If you would like to learn more about how Homes.com's extensive suite of tools and resources for agents and brokers can help your business grow, give us a call at (888) 651-8956 or send an email to [email protected]. To view the original post, visit the Homes.com blog.
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No Hassle Marketing Materials Automatically Emailed to You for Each New Listing
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Realtor.com and United® Real Estate Align for Broker and Agent Success
Franchise signs first third-party portal collaboration combining custom solutions with training and support SANTA CLARA, Calif., June 6, 2017 -- Realtor.com®, a leading online real estate destination operated by News Corp subsidiary Move, Inc., announced today a strategic agreement with real estate franchise United® Real Estate to offer a customized solution package for brokers and agents to help optimize performance and generate powerful results. The relationship with realtor.com® is the first and only third-party portal alignment for the standout franchise, best known for its innovative 100-percent commission brokerage model. United encourages brokers and agents to invest their marketing spend according to their individual needs, and offers a host of preferred third-party solutions from hand-selected providers who meet its rigorous standards for quality and value. "We are highly selective when it comes to the relationships we establish on behalf of our agents and brokers," said Peter Giese, president of United Real Estate. "Since launching this program earlier this spring, participating brokers are reporting that their lead-gen system investments with realtor.com® are really paying off - helping them to recruit, retain and secure more closed transactions. This offering combines solutions we trust with training to help agents incorporate them into their daily practice, and it's generating the results we're all looking for – we couldn't be more pleased." The solution set includes premium branding and digital advertising, enhanced listing marketing, and lead generation and response services in addition to tailored education and training to help agents and brokers use the tools to most effectively achieve the best outcomes. "We are extremely excited to be working with United Real Estate to offer the most powerful set of tools available to the marketplace along with the training and support to help their agents and brokers use them to their full potential," said Ray Picard, executive vice president at realtor.com®. "This is a powerful example of the level of innovation that a franchise can pursue in taking the best of what's available and building an environment in which its agents and brokers can achieve the best outcomes for their business. We are delighted to be collaborating with United, which shares our values for quality, efficiency and effectiveness." Launched in 2011, United Real Estate is a division of United Real Estate Group, representing more than 2,700 agents across more than 60 locations. To learn more about professional offerings from realtor.com® and Move, visit the company online at marketing.realtor.com. To learn more about United Real Estate's franchise opportunities, visit GrowWithUnited.com or call 888-960-0606. About Move, Inc. and realtor.com®Move, Inc., a subsidiary of News Corp [NASDAQ: NWS, NWSA] [ASX: NWS, NWSLV], provides unsurpassed real estate information, tools and professional expertise across a family of websites and mobile experiences for consumers and real estate professionals. The Move network includes realtor.com® as well as Doorsteps®, Moving.com™ and SeniorHousingNet℠, and offers a complete solution of software products and services to help real estate professionals serve their clients and grow their business in a digital world. Realtor.com® is the trusted resource for home buyers, sellers and dreamers, offering the most comprehensive source of for-sale properties, among competing national sites, and the information, tools and professional expertise to help people move confidently through every step of their home journey. It pioneered the world of digital real estate 20 years ago, and today helps make all things home simple, efficient and enjoyable. Realtor.com® is operated by Move under a perpetual license from the National Association of REALTORS®. For more information, visit realtor.com®. About United Real EstateUnited Real Estate – a division of the United Real Estate Group – was founded with the purpose of offering solutions to the challenges facing agents in the residential real estate brokerage industry. Providing the latest training, marketing and technology tools to both agents and brokers under a 100-percent commission strategy, United Real Estate makes it more profitable for an agent to sell real estate and for real estate brokers to leverage a complete system to better grow a successful, thriving real estate brokerage. Named as a "frontrunner" in the real estate industry in 2013, "part of the next generation of real estate brokers" in 2014, as well as being listed in the "Power 200 Most Influential" in 2015, 2016 and 2017 by the Stefan Swanepoel Power 200 TRENDS Report, United Real Estate has more than 60 offices and over 2,700 agents. Through a worldwide franchise solution, United continues to rapidly expand and was named to the Inc 5000 fastest growing private companies in 2015 and 2016. Driven by an unwavering commitment to giving back, a pillar of United's core values and guiding principles, United Real Estate is proud to support and partner with Autism Speaks, the world's leading autism science and advocacy organization, as United's charity of choice.
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How to Get Exclusive Leads on Homes.com
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Realtor.com® Launches 'Own Home' National Brand Campaign Starring Actress Elizabeth Banks
  SANTA CLARA, Calif., April 3, 2017 -- Realtor.com® today launched its new marketing campaign, "Own Home." Emmy-nominated actress, producer and director Elizabeth Banks returns as the brand's spokesperson for a third year, with witty TV ads, interactive digital video experiences and social integrations that showcase realtor.com® as the most trusted and comprehensive source of real estate information. Realtor.com® is operated by News Corp subsidiary Move, Inc., a leading provider of online real estate services. The new campaign humorously demonstrates the struggle of searching for a home without realtor.com® and missing out on the home of your dreams by featuring "not-yous." According to the Urban Dictionary, a not-you is a person who likes what you like and wants what you want. "Odds are, your dream home is also someone else's dream home," said Nate Johnson, CMO at realtor.com®. "We illustrate the competitive nature of searching for the perfect home throughout the new campaign in a series of hilarious vignettes with Elizabeth Banks. With more for-sale listings than our competition, updated in real time, realtor.com® gives users a competitive edge over 'not-yous.'" The spots feature Banks celebrating with users who recently moved into their perfect home, while similarly attired and coiffed 'not-yous' appear through the stories, frustrated by what could have been. The campaign underscores the benefit of realtor.com® being the most comprehensive source of for-sale real estate listings, updated every 15 minutes. Created by Pereira & O'Dell New York, with Andrew Strickman, realtor.com® head of brand and chief creative, the "Own Home" campaign features six TV spots. The brand also will debut an interactive digital video series offering a cathartic release for "not-yous" feeling frustrated, depressed, mad or annoyed for having lost their dream home. Banks will scream into a pillow, seek solace in cute animals, sing a sad song poorly and more to help people move on after missing out on the home of their dreams. In addition, the campaign will expand to Facebook and Instagram, with a twist on the traditional housewarming gift. Users can congratulate new homeowners with laughable 'welcome to the neighborhood' gifs of Banks. The TV campaign debuts the week of April 3 with a unique, cinematic 60-second launch spot on CBS and HGTV and will run across major broadcast networks and cable channels, including Bravo, DIY, TBS, TNT, USA and others. The social executions will begin to rollout in May with the digital video series featuring Banks going live in July. The "Own Home" campaign builds on the success of past realtor.com® campaigns, with consumer awareness at an all-time high for the brand. Since launching its first award-winning campaign with Banks in May 2015, the company continues to shoot past industry benchmarks of audience growth, ad recall and brand linkage. To view the realtor.com® ad spots, please visit: realtor.com/NotYou About realtor.com® Realtor.com® is the trusted resource for home buyers, sellers and dreamers, offering the most comprehensive source of for-sale properties, among competing national sites, and the information, tools and professional expertise to help people move confidently through every step of their home journey. It pioneered the world of digital real estate 20 years ago, and today helps make all things home simple, efficient and enjoyable. Realtor.com® is operated by News Corp [NASDAQ: NWS, NWSA] [ASX: NWS, NWSLV] subsidiary Move, Inc. under a perpetual license from the National Association of REALTORS®. For more information, visit realtor.com®.
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Homes.com Introduces New 'Friendly Neighbor Index'
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Realtor.com® Announces Matterport 3D Virtual Tours On For-Sale and For-Rent Home Listings
  SANTA CLARA, Calif., March 30, 2017 -- Realtor.com®, a leading provider of online real estate services, operated by News Corp subsidiary Move, Inc., today announced the addition of Matterport 3D virtual home tours on for-sale and for-rent listings on the realtor.com® iOS real estate app, which features the most comprehensive inventory of for-sale listings among national competing apps. "Seeing a home is one of the most critical, but time-consuming elements of the home shopping journey," said Ryan O'Hara, CEO of realtor.com®. "By leveraging Matterport's 3D technology, we are giving home buyers the ability to explore properties they are interested in with virtual tours prior to ever setting foot inside a home." Real estate professionals can leverage Matterport 3D tours to differentiate their listings and create more visibility among consumers given the demand for this type of experience. According to recent research from realtor.com®, consumers rank 3D virtual home tours as the second most desired feature in the home search experience, behind large, high quality photos. "The combination of realtor.com®'s inventory with Matterport's immersive user experience gives shoppers the opportunity to visit a tremendous volume of rentals and for-sale properties, from one location, and get the full experience of being inside. It is the most efficient way to search for a new home," said Bill Brown, CEO of Matterport. "We are excited to see companies like realtor.com® paving the way as tech forward leaders in the real estate industry." Currently, thousands of for-sale and for-rent listings on realtor.com® have Matterport 3D tours with volume continuing to increase as real estate professionals increasingly adopt the technology. Realtor.com® is the first company to be formally connected to Matterport's syndicated direct feed, which expedites, simplifies and streamlines the process of including 3D tours on a listing on realtor.com®. Properties on realtor.com® that offer Matterport 3D virtual tours have a hexagon-shaped icon displayed on the property image on the search results page, or on the first property image in the photo carousel on the listing detail page. Matterport's 3D platform, cloud services and photo scanning technology create the floor plans and virtual tours of homes available on the realtor.com iOS mobile app. Realtor.com's direct relationship with Matterport enables the company to provide consumers with access to more 3D tour models in real-time. To view a sample of the Matterport 3D tours on the realtor.com® iOS mobile app, click on the following embedded links on an iOS device: Dramatic 5-bedroom and 5-bathroom home in Scottsdale, Ariz. Colonial style home in sought after Haworth, N.J. Renovated and open five-bedroom home in San Clemente, Calif. Light and bright home in Boerne, Texas For additional Matterport 3D tours and realtor.com®'s complete inventory of for-sale and for-rent listings, download the realtor.com® iOS real estate app on the App Store. Matterport 3D tours are scheduled to be available on the realtor.com® Android real estate app and on realtor.com® this spring 2017. About realtor.com® Realtor.com® is the trusted resource for home buyers, sellers and dreamers, offering the most comprehensive source of for-sale properties, among competing national sites, and the information, tools and professional expertise to help people move confidently through every step of their home journey. It pioneered the world of digital real estate 20 years ago, and today helps make all things home simple, efficient and enjoyable. Realtor.com® is operated by News Corp [NASDAQ: NWS, NWSA] [ASX: NWS, NWSLV] subsidiary Move, Inc. under a perpetual license from the National Association of REALTORS®. For more information, visit realtor.com®.
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Homes.com: Serving the Real Estate Industry for 25 Years
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Independent Study Finds Redfin Estimate to be Most Accurate Among Top Automated Home-Value Estimates
SEATTLE -- Redfin, the next-generation real estate brokerage, today announced the findings of a comprehensive, independent study that found that the Redfin Estimate more accurately predicted the value of thousands of homes for sale than estimates from other leading providers of public home-value estimates. Of the more than 5,000 home sales evaluated in the study, 64 percent sold within 3 percent of the price predicted by Redfin, compared to 29 percent for Zillow and 16 percent for Homes.com. The median error rate of the home-value estimate was 2.06 percent for Redfin, 5.95 percent for Zillow and 10.26 percent for Homes.com. Redfin commissioned independent research company SSRS to conduct the study. SSRS is an award-winning social science and market research firm with widely cited research on topics including the presidential election, government-provided health insurance, mobile e-commerce, immigration, opioid abuse, perceptions of disabled veterans and racial attitudes among children. The firm's clients and partners include the Harvard T.H. Chan School of Public Health, the Pew Research Center, the George W. Bush Presidential Center, the Sesame Street Workshop, the Atlantic and The New York Times. "Our findings are clear: Redfin performed significantly better than Zillow and Homes.com at predicting home-sale prices," said Dr. Aniruddha Banerjee, SSRS's senior vice president of advanced analytics. "We hope that others attempt to replicate our results. Our methodology for coming to this conclusion was consistent with the rigorous approaches taken at academic institutions." Comparison of Redfin, Zillow and Homes.com Home-Value Estimates "Artificial intelligence is now being applied to the most fundamental questions in commerce, government and society, to make startlingly accurate predictions about global temperatures, stock-market prices, political movements and, for individual Americans, the value of their homes," said Adam Wiener, Redfin's executive in charge of data science. "And this is not like earlier victories for artificial intelligence, like beating a chess champion or winning at Jeopardy; it has supreme practical value for someone trying to make big decisions about what she can afford and where to live. What's most compelling about these predictions is not just their practical value, but that they can be proven right or wrong. When Redfin or another application says a listing is worth $325,000, we don't have to argue about who was right, we just have to wait for the final sale." Study Methodology Each Sunday through Thursday between Oct. 19 and Nov. 30, 2016, for the 194 census-defined U.S. metropolitan areas where Redfin has listing and estimate data, Redfin sent SSRS a file including all residential homes that had a new sale pending. From this file, SSRS randomly selected 500 to 1,000 homes each day, until by Nov. 30 a total of 24,789 pending sales were under evaluation. The homes in this sample spanned 7,531 postal codes and 189 census-defined metropolitan areas, and included single-family homes, townhouses, co-ops and condominiums. Within 36 hours of being notified about the pending sale of a home, SSRS noted the home-value estimates from Redfin, Zillow and Homes.com. When the home sold and its sale price was published, SSRS then compared the estimated values with the actual sales price. 6,338 had closed by November 30. 5,661, or 89 percent of the closed sales, had home-value estimates from both Zillow and Redfin. 5,074, or 80 percent, had home-value estimates from both Homes.com and Redfin. Why the Redfin Estimate is Accurate To calculate the Redfin Estimate, Redfin evaluates billions of data points using proprietary machine-learning software running on next-generation cloud technology. Because Redfin is a broker, the company has complete access to the Multiple Listing Services used by real estate agents to describe properties in extensive detail, with each MLS tracking different attributes of a home that Redfin can use to calculate a more accurate estimate, such as whether a home is located on the water, has a view or faces a busy street. The Redfin Estimate error rate is dynamic and fluctuates depending on the data available at a given time. Redfin posts the most current national and local error rates on the Redfin Estimate page. The error rate updates daily for on-market homes and weekly for off-market homes. The Redfin Estimate is available for more than 65 million homes in major U.S. metropolitan areas. Zillow estimates the value of more than 100 million homes, covering areas beyond those major metros. Homes.com does not publish its estimate coverage. To view the full study, click here. About RedfinRedfin is the next-generation real estate brokerage, combining its own full-service agents with modern technology to redefine real estate in the consumer's favor. Founded by software engineers, Redfin has the country's #1 brokerage website and offers a host of online tools to consumers, including the Redfin Estimate, the automated home-value estimate with the industry's lowest published error rate. Homebuyers and sellers enjoy a full-service, technology-powered experience from Redfin real estate agents, while saving thousands in commissions. Redfin serves more than 80 major metro areas across the U.S. The company has closed more than $40 billion in home sales through 2016.
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Realtor.com® Brings iMessage® Integration to iOS® 10 App With "Reaction Stickers"
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Southern California Tech Firm Acquires HomeFinder.com
  IRVINE, CA. (FEBRUARY 07, 2017)--The newly formed Orange County company, The HomeFinder Group (THG) announced today it has acquired HomeFinder.com from Boston based real estate tech provider, Placester. As one of the leading real-estate search platforms since 1999, HomeFinder is a highly trusted platform that for nearly eighteen years has connected millions of homebuyers, sellers and real estate professionals. Along with the purchase, The HomeFinder Group also named Michael Sawtell as CEO. In 2004, Sawtell helped lead Local.com's successful IPO as President and COO, and joins THG most recently from Attom Data Solutions (formerly RealtyTrac) where he served as Executive Vice President and general manager. While at Attom Data Solutions, Sawtell led all sales and operations for its consumer real estate portals RealtyTrac.com and HomeFacts.com, and launched the home diligence site, HomeDisclosure.com. The HomeFinder Group will be headquartered in Irvine, Ca. "I am honored to take the reins of this well-established real estate search platform," said Sawtell. "HomeFinder is well known for its exceptional consumer search experience, and has a long history of providing high quality leads to the real estate industry. We are now laser focused on elevating the HomeFinder experience for both consumers and professionals alike." "Our team is committed to creating new opportunities for the residential brokerage industry," added Sawtell. "We look forward to working with the thousands of valued broker and agent partners who are currently working with HomeFinder.com as well as the many professionals that will be added as new partners in the very near future." About The HomeFinder Group Based in Irvine, CA, THG is a group of experienced real estate technology professionals with expertise in operating a wide range of consumer-facing web platforms. The company will primarily focus on enhancing lead quality and conversion for brokers, agents and mortgage lenders throughout the country. THG will also provide powerful consumer tools, enabling access to critical housing data and a more comprehensive, user friendly home shopping experience that will ultimately produce higher quality lead data for the industry. For more information about The HomeFinder Group please email us at: info(at)thfgrp.com. About Placester Placester fuses technology and design to dramatically improve the home buying process for consumers, brokers, and agents. Founded In 2011 by Matthew Barba, a former real estate agent, and Frederick Townes, a seasoned technologist, the Placester marketing platform provides real estate professionals with MLS integration, high-resolution visuals, responsive design, and mobile optimization, as well as lead management tools and marketing automation software for email, Facebook, Google AdWords, and other channels. Currently serving over 250,000 real estate professionals, Placester is the sole website provider for the REALTOR Benefits® Program, the official member benefits program of the National Association of REALTORS®. To date, Placester has raised $50 million in funding, and is backed by New Enterprise Associates (NEA), Romulus Capital, and Techstars. For more information, please visit placester.com.
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Among Top Home Buyer Challenges for 2017, Rising Mortgage Rates Are Dampening First-Time Buyer Plans for Spring
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Realtor.com® Gives HGTV Dream Home Participants an 'Entryway to $20K'
  SANTA CLARA, Calif., Dec. 28, 2016 -- Realtor.com®, a leading online real estate destination operated by News Corp subsidiary Move, Inc., today announced its sponsorship of the HGTV Dream Home Giveaway® 2017 with the launch of its "Entryway to $20K" sweepstakes that gives HGTV Dream Home entrants and anyone else with a dream of improving their current home an opportunity to win a grand prize of $20,000 cash along with weekly cash prizes of $500. "Realtor.com® helps people dream, find and own their perfect home," said Nate Johnson, chief marketing officer for realtor.com®. "This year, we've focused our marketing efforts, including our ad campaign with Elizabeth Banks, on helping buyers explore the concept of the home of their dreams in new, playful ways. Our collaboration with HGTV Dream Home helps us take this concept one step further, while enabling us to reach a new audience of home enthusiasts." To enter, simply click the Entryway to $20K banner on the thank you page following an HGTV Dream Home Giveaway entry submission or visit realtor.com/entryway20k. After completing the form, participants are then entered to win that week's $500 drawing, as well as the grand prize of $20,000. Beginning on Dec. 27, people can enter daily until Feb. 17. Realtor.com's® Entryway to $20K sweepstakes will be featured throughout HGTV Dream Home Giveaway® 2017 programming with on-air advertising spots including special placements during the St. Simons Island, Georgia Dream Home reveal special, as well as segments featuring the sweepstakes winner and final tour of the home. Buyers and sellers also will have a chance to get to know realtor.com® through digital and email promotions, as well as advertising features in the January/ February issue of HGTV Magazine on HGTV.com. "We're thrilled to have realtor.com® return as a sponsor of HGTV Dream Home 2017," said Aaron Gallagher, senior vice president of digital advertising sales for Scripps Networks Interactive. "While there can only be one winner of this beautiful home on St. Simons Island, Georgia, everyone can continue the journey to find the home of their dreams on realtor.com® and even have a chance to win $20K. It's such a logical partnership and nice complement to the engaging HGTV Dream Home experience that you'll find on HGTV.com, where you'll find so many great photos and videos that truly bring this home to life." The HGTV Dream Home 2017 Giveaway will mark its 21st anniversary on St. Simons Island, Georgia, where the white sand, moss-draped oaks and laid-back island lifestyle make it one of America's favorite beach towns. The grand prize winner of this spectacular giveaway will receive the completely remodeled and fully furnished home, a new Honda Pilot, plus $250,000 from national mortgage lender Quicken Loans®. About realtor.com® Realtor.com® is the trusted resource for home buyers, sellers and dreamers, offering the most comprehensive source of for-sale properties, among competing national sites, and the information, tools and professional expertise to help people move confidently through every step of their home journey. It pioneered the world of digital real estate 20 years ago, and today helps make all things home simple, efficient and enjoyable. Realtor.com® is operated by News Corp [NASDAQ: NWS, NWSA] [ASX: NWS, NWSLV] subsidiary Move, Inc. under a perpetual license from the National Association of REALTORS®. For more information, visit realtor.com®. About the Entryway to $20K Sweepstakes The Entryway to $20K sweepstakes starts 12/27/2016 and ends 2/17/2017.  Open to residents age 21 or older of the 50 States and D.C.  Void where prohibited.  No purchase necessary.  Cash grand prize of $20,000 and seven periodic prizes (approximately weekly) throughout the promotion of $500 each.  Prizes awarded based on random drawings and have a total value of $23,500. For how to enter, odds of winning and important dates, restrictions, requirements and other details, see the Official Rules by visiting: www.realtor.com/entryway20k/rules/. Sponsor: realtor.com® division of Move Sales, Inc. Inc., 3315 Scott Blvd., Santa Clara, CA  95054. About the HGTV Dream Home Giveaway® 2017 No purchase necessary. Open to legal residents of the U.S., age 21 or older. Void where prohibited. Sweepstakes starts at 9 a.m. ET on 12/28/16 and ends at 5 p.m. ET on 2/17/17. Odds of winning depend on number of entries received.  For full official rules, visit HGTV.com/HGTVDreamHome or send a self-addressed stamped envelope to: "HGTV Dream Home Giveaway"- RR, P.O. Box 52915, Knoxville, TN 37950. Main Sponsor: Scripps Networks, LLC d/b/a Home & Garden Television.
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Homes.com's Top 10 Product News and Updates of 2016
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RealtyUSA Partners with Trulia, Zillow, and Realtor.com
Albany, New York (November 8th, 2016) – Beginning this week RealtyUSA, a Howard Hanna company, will have expanded listing reach through a strategic partnership with Trulia, Zillow and Realtor.com. Now, RealtyUSA has the most powerful web presence for those looking to buy or sell a home in New York, improving the real estate search experience. RealtyUSA home listings will appear as featured listings on all three sites, helping to protect and strengthen the power of the brand. Agents will be able to answer requests for their own listings and have increased brand recognition with agent contact information, photo, and a link to the property on the RealtyUSA website. "At RealtyUSA, our customers are our first priority," said Merle Whitehead, President and CEO of RealtyUSA and Chairman of Howard Hanna New York. "In forming this elite partnership with these top real estate portals, we are offering broader exposure for all of our listings while assuring that buyers will be connected with the listing agent, who is most knowledgeable about the property and the community." With listings now appearing on these three additional websites, RealtyUSA buyers and sellers will benefit from accurate listing information, high quality photos and maximum online exposure. Buyers will easily be able to determine the listing agent for a home, because no other companies will appear on RealtyUSA listings. Sellers will receive free marketing exposure for their listings on some of the most highly trafficked real estate sites nationally. Howard W. "Hoby" Hanna, IV, President of Real Estate Brokerage, believes in the value of this partnership and looks forward to the benefits for both buyers and sellers in New York. "We have a customer-centric focus to everything that we do, letting it guide our way of business. This partnership with Trulia, Zillow and Realtor.com gives us a new way to showcase listings across some of the industry websites with the most views." Five years ago, Howard Hanna decided to create exclusive, strategic partnerships with industry-leading online advertisers. Since then, website traffic in 2015 generated 153,679 leads. This partnership with Trulia, Zillow and Realtor.com is expected to have an equally positive result for RealtyUSA. Howard Hanna Real Estate Services is the third largest real estate company in America, the #1 privately owned broker in the nation, and the largest home seller in Pennsylvania, Ohio, and New York. The family-owned and operated real estate company specializes in residential and commercial brokerage service, mortgages, closing and title insurance, land development, appraisal services, insurance services, corporate relocation and property management. With 270 offices across PA, OH, NY, VA, MI, WV, NC and MD, our more than 9,000 sales associates and staff are guided by a spirit of integrity in all aspects of the real estate process.
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