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Does Your Accounting and Commission System Help You to Retain Agents and Recruit New Agents?

April 03 2017

There is a salesperson in the heart of every great real estate agent. They track their income year to date, look at their sales pipeline, and forecast sales and commission goals. For the most part, brokers who use many of the popular accounting systems do not offer a portal that allows agents to log in and see their performance. Newer technology systems for brokerage accounting are focused on giving agents actionable access to their financial performance.

"Knowing your numbers" is at the core of every successful business plan execution. It's not about the plan, but the real numbers and the day-to-day changes that impact sales and profits.

What are the steps to make it easy?

We took a look at Brokersumo, a popular accounting solution for small to midsized brokerage firms. Its reporting function gives both you and your agents direct access to the pipeline of data, close rates, where the bulk of income is generated, and volume to date. Agents will be able to focus on where their best opportunities are, and you'll be able to quickly identify top performers. You'll get deeper insights to your agents and methods to incentivize them.

brokersumo pipeline report

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