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Are Your Open Houses Just Seller-Pleasing Tools?

February 12 2018

webbox open houses just seller pleasing tools

Take a survey of Realtors asking their attitude about real estate open houses and you'll get responses across the board from "hate them" to "they're great." It's really the wrong question to ask. More appropriate is, "Do you get new business from your open houses?"

Statistics show time and again that only a tiny percentage of homes sell because of an open house, so what are we trying to accomplish other than to make our sellers feel good?

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